Culture Editor

About the role

Most people think AI is coming for their job. We think it's coming for the boring parts of it. We’re not looking for a social media manager. We’re looking for a Culture Editor — someone who’s plugged into the conversation at a level that goes beyond posting. Someone who understands that the debate happening right now around AI and human creativity is one of the most consequential of our time, and who wants to be an active voice in shaping it.

Responsibilities

• Owning Synthesia's presence across LinkedIn, X, Instagram, TikTok, and YouTube, day to day and long term
• Shaping the social voice and narrative around AI, creativity, and the future of work
• Building a content calendar that has rhythm without losing soul
• Engaging with our community in a way that’s fun, thoughtful and real
• Tracking what works, spotting trends, and knowing when the numbers are telling the story and when they're not

Requirements

You think in distribution. You don't just ask "is this good?" You ask "who is this for, where will it land, and how do we get it there?"

You're genuinely curious about AI and what it means for human creativity and the future of work.

You're optimistic about where this is going. You believe AI can make work more human, not less, and you want to help tell that story.

You know when something lands and when it doesn't, and you can usually explain why.

You write well, with a point of view and a specific voice.

You're organised enough to run the machine, but you'd be bored in a role that was only that.

You don't need a brief to know what to post. You need room to move.

Qualifications

Location: London or New York

Full-time Hybrid (3 days in office)