Culinary Innovation & Brand Marketing Manager
Overview
The Job in a Nutshell: The Culinary Innovation & Brand Marketing Manager brings culinary expertise to Natural Grocers Brand Products (NGBP), meal deals, national events and food-focused marketing. This role develops and tests recipes and product-use concepts, translates culinary and consumer trends into campaign ideas, and manages assigned initiatives from concept through execution. Working closely with the Sr. Marketing Manager, Local Marketing and Brand Products marketing lead, the role supports brand priorities and product launches while continuing hands-on cooking, food preparation and styling for photography, video and social media. This is a manager-level role focused on programs and projects, with no direct reports initially.
Applications accepted until 09/28/2026 (date may be updated if hiring timeline is extended).
Responsibilities
- Develop, test and refine approachable recipes, menus, quick meal ideas and product-use concepts that demonstrate the quality, versatility and value of Natural Grocers products.
- Research culinary trends, competing products and launch activity; turn findings into practical recommendations for new concepts, product positioning, recipe content and customer engagement.
- Support NGBP product innovation through culinary research, prototypes, preparation tests and sensory feedback, partnering with the teams responsible for product development and commercialization.
- Document ingredient quantities, methods, yields, preparation times and substitutions.
- Develop repeatable procedures and training materials that help teams execute concepts consistently.
- Partner with the Sr. Marketing Manager, Local Marketing and Brand Products lead on themed events, product launches and campaign development; own assigned projects and move approved concepts through planning, production and delivery.
- Develop product-use stories, serving ideas and simple food content, such as ways to use yogurt or rolled oats, and translate them into briefs for photography, video, social, email, web and in-store assets.