CRM Systems Administrator

About the Role

We're looking for a Salesforce & HubSpot Systems Administrator to own and optimize the core platforms that power our go-to-market engine. Salesforce is our CRM and the single source of truth for our sales organization; HubSpot is our marketing automation platform driving demand generation, lead nurturing, and campaign execution. In this role, you'll manage both systems end-to-end—ensuring clean data, reliable integrations, strong reporting, and smooth day-to-day operations across sales, marketing, and customer success.

This role is ideal for someone who is detail-oriented, process-driven, and has a solid foundation administering both Salesforce and HubSpot. You should be confident working independently, comfortable making recommendations to leadership, and motivated by the challenge of continuously improving how our systems support a high-performing revenue team. This role will be based out of our Scottsdale, AZ office.

Responsibilities

• Salesforce CRM Administration
  • Support continuous improvement of Salesforce configuration including custom objects, fields, page layouts, record types, and validation rules
  • Build and maintain reports, dashboards, and list views that give sales leadership clear visibility into pipeline and performance
  • Manage user setup, roles, profiles, permission sets, and security settings
  • Drive data hygiene initiatives including deduplication, normalization, and enrichment
  • Support Salesforce questions, troubleshooting issues and training end users on best practices
  • Build and manage automation using Flow Builder, workflow rules, and process builder to streamline sales operations
• HubSpot Marketing Automation
  • Own HubSpot marketing automation configuration including properties, lifecycle stages, lead scoring models, and campaign workflows
  • Build and optimize email templates, nurture sequences, marketing workflows, and automated campaign triggers
  • Partner with the marketing team on list building, audience segmentation, and campaign execution
  • Own the HubSpot-to-Salesforce sync, ensuring marketing leads flow cleanly into the CRM with accurate lifecycle and attribution data
  • Build and manage HubSpot reports and dashboards that give marketing and revenue leadership visibility into campaign performance, lead flow, and funnel conversion
  • Manage user access, team permissions, and portal settings across the HubSpot environment
• Integrations & Data Management
  • Own the end-to-end health of the Salesforce–HubSpot integration, proactively monitoring sync errors, resolving data conflicts, and optimizing field mappings
  • Support integrations with other tools in the GTM stack (e.g., Outreach, ZoomInfo, LeanData, or similar)
  • Establish and enforce data governance practices—field mapping documentation, naming conventions, and process standards
  • Lead data imports, exports, and migrations as business needs evolve
  • Identify and implement opportunities to streamline processes through automation and better system configuration
• Cross-Functional Support
  • Partner with Sales, Marketing, and Customer Success to understand their workflows and translate needs into system improvements
  • Drive ad hoc reporting, analysis, and process improvement projects for the RevOps team
  • Stay current on Salesforce and HubSpot releases, features, and best practices
  • Evaluate and roll out AI-powered tools and automations that improve team productivity

Requirements

• 3–5 years of hands-on experience administering Salesforce and/or HubSpot in a B2B SaaS environment
• Strong Salesforce expertise including reporting, dashboards, user management, and declarative automation (Flow Builder, workflow rules, approval processes)
• Demonstrated experience with HubSpot marketing automation, including workflows, sequences, lead scoring, and campaign reporting
• Proven experience managing a Salesforce–HubSpot integration, including sync configuration, troubleshooting, and field mapping
• Strong Excel/Google Sheets skills (pivot tables, lookups, formulas; data modeling experience is a plus)

Skills & Competencies

• Detail-oriented and organized—you care about clean data and consistent processes
• Highly process-oriented mindset with a track record of documenting, standardizing, and improving operational workflows
• Strong analytical skills with the ability to translate data into clear, actionable insights
• Excellent communication and interpersonal skills—comfortable working with stakeholders across departments
• Adaptable and comfortable with shifting priorities in a fast-paced, high-growth environment
• Proactive problem-solver who takes ownership—you see something broken and fix it without being asked
• Genuinely curious about technology, AI, and automation—excited to evaluate and implement new tools that make the team more efficient

Preferred Qualifications

• Salesforce Administrator certification
• HubSpot certifications (Marketing Software, Inbound Marketing, or Marketing Hub)
• Experience with integration platforms (e.g., Workato, Zapier, or native connectors)
• Familiarity with additional GTM tools such as Outreach, ZoomInfo, LeanData, or similar
• Interest in or exposure to AI-powered sales and marketing tools

Benefits

• 401(k) matching
• Full Health Benefits (Health, Vision, Dental)
• Employee assistance program
• Flexible spending account
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement