CRM Specialist

About the role

This role blends marketing operations, campaign execution, reporting, and project management. You’ll keep details organized, prevent oversights, and help the team operate more efficiently.

Responsibilities

• Email, SMS, and push campaign QA and post-send validation
• Campaign calendars, deployment details, trackers, and documentation
• Weekly and monthly creative and channel performance reporting
• Basic Adobe Analytics pulls, dashboards, and A/B test readouts
• Testing programs and coordination with external partners
• Promo planning and execution support
• Meeting notes, follow-ups, briefs, and general project hygiene
• Ad hoc operational support as priorities shift

Requirements

• Experience in CRM, lifecycle, retention, or digital marketing
• Highly organized and comfortable managing many moving pieces
• Strong attention to detail and experience QA’ing campaigns
• Ability to work with performance data and turn it into clear takeaways
• Experience with tools like Adobe Analytics, Airtable, and/or CRM messaging platforms
• Proactive—you see something that needs to happen and take ownership of it
• Comfortable working across email, SMS, and push channels

Skills

Bonus if you’ve worked with Movable Ink, Bluecore, Attentive, or similar martech platforms.