CRM Manager

About the role

Ready to take your CRM career to the next level? We’re partnering with a fast-growing company to find a CRM Manager who’s excited to make a real impact. This is your chance to step into a highly visible role where you’ll own Email and SMS strategy end to end driving engagement, retention, and revenue across a dynamic D2C, retail, and eCommerce business. If you love blending creativity with data and want to see your work directly influence customer loyalty and growth, this is the role for you. This role is perfect for a CRM professional who thrives on ownership, loves turning data into action, and enjoys creating meaningful customer experiences through Email and SMS. If you’re looking for a role where your ideas matter and your work drives real results, this is your opportunity.

Responsibilities

• Own and elevate the Email and SMS marketing calendar across eCommerce, retail, and events
• Design and optimize automated flows and lifecycle campaigns that convert
• Build CRM strategies focused on retention, personalization, and loyalty
• Execute high-impact campaigns
• Develop smart customer segments to deliver highly relevant messaging
• Collaborate with creative and cross-functional teams to bring campaigns to life
• Analyze performance and continuously improve engagement and conversion
• Drive subscriber growth and strengthen retention initiatives
• Maintain clean, accurate CRM data and insightful reporting dashboards

Requirements

• 3+ years of experience in CRM, Email, SMS, or lifecycle marketing
• Background in D2C, retail, eCommerce, or consumer brands is a strong plus
• Strong expertise in segmentation, automation, and campaign optimization
• Ability to manage multiple campaigns and collaborate across teams
• Knowledge of marketing compliance (CAN-SPAM, GDPR, CCPA)
• Bachelor’s degree preferred
• Comfortable working onsite in NYC

Benefits

• Comprehensive benefits (medical, dental, vision, 401k, PTO, parental leave)
• Generous employee discounts and product allowance
• Real growth opportunities within a fast-moving, design-driven brand
• A chance to make a meaningful impact in a high-growth environment