CRM Lead

Responsibilities

• Own and drive the overall CRM, email marketing, and loyalty/retention strategy, ensuring full alignment with Soleil Collective's business objectives, goals, and priorities.
• Lead end-to-end email production: planning, briefing, scheduling, executing, testing, and optimization of reacquisition and loyalty-focused email campaigns to a high standard of excellence.
• Architect sophisticated customer segments, automation workflows, and multi-touchpoint customer journeys within the ESP, with a focus on driving retention, engagement, and loyalty.
• Design and manage the loyalty program strategy, including tier structures, rewards mechanics, member communications, and lifecycle touchpoints that drive long-term customer value.
• Own the strategic roadmap for automation, segmentation, and ad hoc communications across SMS channels, ensuring cohesive and effective cross-channel loyalty and reacquisition execution.
• Own reporting cadence — daily, weekly, and monthly — across all CRM, email, and loyalty activities, translating performance data into clear strategic recommendations.
• Proactively identify, scope, and implement opportunities to improve the effectiveness and efficiency of CRM and loyalty programs, taking full ownership from ideation to execution.

Requirements

• 5+ years of hands-on professional experience in CRM, email marketing, SMS, and loyalty program management, with a strong track record of independently owning and scaling programs.
• Proven experience of owning design and managing loyalty programs, including rewards structures (e.g. subscribe and save), member segmentation, and lifecycle communication strategies.
• Deep expertise in HTML/CSS coding for email, responsive design, and cross-client rendering.
• Strong knowledge of email deliverability, authentication best practices (SPF, DKIM, DMARC), and CRM industry standards.
• Highly analytical, with the ability to independently translate data into strategic recommendations and present findings clearly to stakeholders.
• Exceptional project management skills and attention to detail, with the ability to juggle multiple workstreams autonomously.
• A confident collaborator and influencer who can align cross-functional teams without formal authority.
• Excellent verbal and written communication skills, with the ability to communicate complex ideas simply and compellingly.
• Self-driven and highly adaptable — thrives in a fast-paced environment with the ability to anticipate needs, prioritize, and deliver with minimal direction.
• A proactive, solutions-oriented mindset with a strong sense of ownership and accountability.

Qualifications

Must have multi-regional and multi-brand CRM experience.

Skills

HTML/CSS coding for email, responsive design, and cross-client rendering.

Benefits

Not specified

Pay

Not specified

Schedule

Remote work - looking to be based in West Coast of US