CRM Email Marketing Specialist - Remote Work
BairesDev · San Francisco, CA · 2 days ago
RemoteRemoteInformation TechnologyFull-time
About the role
We are looking for a CRM Email Marketing Specialist to execute targeted, data-driven email programs that support customer retention and lifecycle engagement. You will work with CRM data and segmentation tools to deliver relevant communications that strengthen customer relationships and drive measurable outcomes.
Responsibilities
- Plan and execute segmented email campaigns using CRM data to target customers based on behavior and lifecycle stage.
- Maintain and update customer lists, ensuring data hygiene and accurate segmentation across campaigns.
- Develop email content and messaging tailored to specific customer segments and journey stages.
- Set up and manage triggered email flows for key lifecycle events such as onboarding, renewals, and win-back.
- Analyze CRM email performance and provide insights to improve targeting, messaging, and engagement.
- Ensure all campaigns comply with data privacy regulations and internal brand guidelines.
Requirements
- 3+ years of experience in CRM marketing, email marketing, or customer lifecycle marketing.
- Experience working with CRM platforms such as Salesforce or HubSpot to execute segmented email campaigns.
- Understanding of customer lifecycle stages and how email supports retention and expansion goals.
- Strong organizational skills with the ability to manage campaign schedules and multiple audience segments.
- Analytical skills with experience interpreting email performance data to refine strategies.
Benefits
- 100% remote work.
- Work-from-home hardware setup.
- Flexible hours — make your schedule.
- PTO, parental leave, and other special leaves.
- An excellent compensation package — well above the market average.
- Healthcare coverage (Vision and Dental).
- Life Insurance.
- 401K Plan.
- You can grow at the speed of your learning curve.
- Diverse and multicultural work environment.
- An innovation-driven environment that provides the support and resources for its professionals to thrive.