Creator Success Manager

About the role

Manage relationships with top creators to ensure strong performance, satisfaction, and retention. Own a book of business and drive GMV goals through consistent communication, performance tracking, and growth strategies. Matchmake creators with brand campaigns to meet content volume, quality, and conversion objectives. Coach creators on performance, content optimization, and TikTok Shop best practices to maximize engagement and earnings. Develop and maintain a pipeline of emerging and high-potential creators to join the retainer creator program. Evaluate performance analytics to determine renewals, upsells, or exits based on creator ROI. Collaborate cross-functionally with brand managers, campaign strategists, and analytics teams to improve creator impact and output. Drive creator engagement through events, community initiatives, and performance challenges.

Responsibilities

• Manage relationships with top creators to ensure strong performance, satisfaction, and retention.
• Own a book of business and drive GMV goals through consistent communication, performance tracking, and growth strategies.
• Matchmake creators with brand campaigns to meet content volume, quality, and conversion objectives.
• Coach creators on performance, content optimization, and TikTok Shop best practices to maximize engagement and earnings.
• Develop and maintain a pipeline of emerging and high-potential creators to join the retainer creator program.
• Evaluate performance analytics to determine renewals, upsells, or exits based on creator ROI.
• Collaborate cross-functionally with brand managers, campaign strategists, and analytics teams to improve creator impact and output.
• Drive creator engagement through events, community initiatives, and performance challenges.

Requirements

• 2–4 years experience in creator partnerships, influencer marketing, affiliate management, or social commerce.
• Proven track record managing creator or talent relationships in a results-driven environment.
• Strong understanding of TikTok, social commerce trends, and creator monetization models.
• Analytical mindset — comfortable interpreting data and turning insights into action.
• Excellent communication, negotiation, and relationship management skills.
• Highly organized and motivated by performance metrics and creator success.

What high performance looks like

• Great relationship management skills to drive creator retention
• Cross-functional superstar! Collaborative to the max!
• Proven ability to manage multiple projects in a fast paced environment.

Career growth

At Pattern, we are committed to employee development and recognize high performance. In this role, you will have opportunities to take on increasing responsibility, work on high-impact projects, and learn from leading professionals in the industry. Advancement may include progression to senior management roles, specialized paid media positions, or cross-functional opportunities within Pattern. You will have access to professional development resources, mentorship, and regular feedback from your manager and team members to help guide your career path within the company.

First 30, 60, 90 days

• 30 Day: Immerse yourself in Pattern’s proprietary data and AI tools while building foundational relationships with your internal team and creator portfolio.
• 60 Day: Transition into a "Team of Doers" by executing data-driven content coaching and matchmaking strategies that directly increase GMV for your assigned creators.
• 90 Day: Scale your impact by optimizing creator ROI, launching community growth initiatives, and delivering insights that solidify Pattern’s dominance on TikTok Shop.

Team

You will work with the TikTok Shop affiliate team and Account Management team and be supervised by the Director of Affiliate and meet with them on a regular basis to discuss your performance. This team is data driven and results oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members.

Culture

• Game Changers: Someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.
• Data Fanatics: Someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
• Partner Obsessed: An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
• Team of Doers: Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

Benefits

• Unlimited PTO
• Paid Holidays
• Onsite Fitness Center
• Company Paid Life Insurance
• Casual Dress Code
• Competitive Pay
• Health, Vision, and Dental Insurance
• 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.