Creator Strategy & Product Operation Manager (Sports) - TikTok

About the Team

The Sports Product Team at TikTok is dedicated to creating a global platform that drives sports discovery, fan engagement, and vibrant community culture. Our goal is to be the primary destination for sports enthusiasts worldwide. We are seeking an experienced product strategy & operation manager with a passion for solving complex, cross-time-zone challenges. Ideal candidates have a spirit of exploration, actively identifying user needs and pain points, and driving innovative solutions to create impactful opportunities in the sports content ecosystem.

Responsibilities

• Responsible for high-quality sports content and creators' growth, to bring more creativity and value to TikTok.
• Develop overall strategy for sports creators, including goal setting, expansion playbooks, metric framework development, and scalable supply strategies applicable across regions.
• Design and iterate creator growth mechanisms, including onboarding, education, monetization, and tiered management approaches.
• Analyze creator ecosystem data to identify gaps and opportunities, and formulate actionable strategies to improve creator retention and activity.
• Collaborate with product, data, and regional teams to implement strategies and build sustainable creator ecosystems.

Qualifications

Minimum Qualifications:

• Bachelor’s degree or above, with 5+ years of experience in creator operation, ecosystem strategy, or platform strategy in content communities.
• Strong strategic thinking and analytical skills, able to design systematic solutions from a macro perspective.
• Excellent cross-cultural understanding, communication and persuasion, organizational coordination, and execution skills. Results-driven.

Preferred Qualifications:

• Data-savvy, proficient in using data to diagnose problems and measure strategy effectiveness.
• Understanding of sports content creation landscape and creator motivation models.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with additional offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people authentically express themselves, discover, and connect. We create value for our communities, inspire creativity, and bring joy. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We embrace resilience and an "Always Day 1" mindset to achieve meaningful breakthroughs.

Pay

The base salary range for this position is $102,600 - $198,360 annually. Compensation may vary based on qualifications, skills, competencies, experience, and location. Base pay is one part of the total package, which may include additional discretionary bonuses, incentives, and restricted stock units.

Benefits

• Day-one access to medical, dental, and vision insurance.
• 401(k) savings plan with company match.
• Paid parental leave.
• Short-term and long-term disability coverage.
• Life insurance.
• Wellbeing benefits.
• 10 paid holidays per year.
• 10 paid sick days per year.
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).