Creator Program Manager, Emerging Verticals - TikTok Operations (Los Angeles)

About the Team

The Emerging Verticals team builds and scales programs that grow high-quality creator supply across new and fast-growing content categories in North America. Our work sits at the intersection of product adoption and creator growth – helping creators discover, adopt, and get lasting value from TikTok features.

Responsibilities

• Own creator programs end-to-end from strategy and planning through execution and measurement with a high degree of autonomy
• Partner closely with Product to streamline how programs run and scale
• Dig into program data to spot problems early and build solutions before they become blockers
• Keep stakeholders informed with clear, regular reporting on program performance and key insights
• Build trusted relationships across cross-functional teams including Product, Comms, Legal, and Design

Requirements

Minimum Qualifications

• 5+ years in program management, marketing, or a closely related field
• Solid grasp of the creator economy and hands-on experience working with creators
• Comfort with data — dashboards, self-serve tools, and basic querying to drive decisions
• Sharp communicator, written and verbal, across all levels
• High ownership mentality — you spot gaps, flag them, and fix them

Preferred Qualifications

• Experience running creator product adoption programs specifically
• Background in product operations or product program management
• Experience collaborating across global teams and time zones

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with additional offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

At TikTok, we create value for our communities, inspire creativity, and bring joy. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We embrace challenges and foster an "Always Day 1" mindset to achieve meaningful breakthroughs.

Pay

The base salary range for this position is $103,360 - $209,380 annually. Compensation may vary based on qualifications, skills, competencies, experience, and location. This role may also be eligible for additional discretionary bonuses, incentives, and restricted stock units.

Benefits

• Day one access to medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)