Creator Marketing Specialist, Channel Strategy and Activation
Best Buy · Minneapolis, MN · 1 wk ago
On-siteMarketingFull-time
<span style="font-family:"Times New Roman",serif"><span style="font-family:"Arial",sans-serif">As the Creator Marketing Specialist, you will be responsible for supporting the day-to-day operations of the creator affiliate program and execute affiliate retail media campaigns that drive enterprise and vendor objectives. You are a key collaborator and liaison to internal business partners and external creator partners and agency. You must be excellent at project management, organization, strong attention to detail, and be clear and consistent communicator. <span style="font-family:"Times New Roman",serif"><span style="font-family:"Arial",sans-serif">This role is hybrid, which means you will work some days at a Best Buy location and some days virtually from home or another non-Best Buy location. <span style="font-family:"Times New Roman",serif"><span style="font-family:"Arial",sans-serif">What you’ll do<span style="font-family:"Times New Roman",serif"><span style="font-family:"Arial",sans-serif">Support affiliate and creator campaigns from E2E for a smaller-scale category, including campaign briefings, incentive management, budget pacing, content coordination, and performance optimization. <span style="font-family:"Times New Roman",serif"><span style="font-family:"Arial",sans-serif">Execute strategies to recruit, onboard, and manage a network of creators aligned with brand values and goals. Build and maintain strong relationships with key partners and agencies.<span style="font-family:"Times New Roman",serif"><span style="font-family:"Arial",sans-serif">Manage creator communications, including newsletters, promotional updates, and vetting creator program applications to drive program growth and engagement.<span style="font-family:"Times New Roman",serif"><span style="font-family:"Arial",sans-serif">Lead data collection and reporting, using Impact creator tools to track performance and provide actionable insights. <span style="font-family:"Times New Roman",serif"><span style="font-family:"Arial",sans-serif">Monitor creator content and campaign activity to ensure compliance with brand guidelines, legal requirements, and affiliate program T&Cs.<span style="font-family:"Times New Roman",serif"><span style="font-family:"Arial",sans-serif">Support workflows within Impact Platform, ensuring accurate tracking/feeds, reporting, and timely commission payments. <span style="font-family:"Times New Roman",serif"><span style="font-family:"Arial",sans-serif">Basic qualifications<span style="font-family:"Times New Roman",serif"><span style="font-family:"Arial",sans-serif">Bachelor's Degree or equivalent work experience <span style="font-family:"Times New Roman",serif"><span style="font-family:"Arial",sans-serif">1-2 years related experience working directly with digital/influencer/affiliate marketing <span style="font-family:"Times New Roman",serif"><span style="font-family:"Arial",sans-serif">Preferred qualifications<span style="font-family:"Times New Roman",serif"><span style="font-family:"Arial",sans-serif">Experience with Impact technology and or other affiliate SaaS platforms (Rakuten Advertising, CJ, Awin, etc.)<span style="font-family:"Times New Roman",serif"><span style="font-family:"Arial",sans-serif">Experience with social media platforms: TikTok, Meta (Instagram/Facebook), YouTube What’s in it for you We’re committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life. Our benefits include:Competitive payGreat employee discountFinancial savings and retirement resourcesSupport for your physical and mental well-beingBest Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service. Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary. For more information about benefits, LOA and paid time off, please refer to our Benefits Guide. About us As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes. Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™ Best Buy is an equal opportunity employer. Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page. Position Type: Full time