Creator Growth Lead

About the role

This is a high-ownership role. You'll set strategy, run experiments, and write the playbooks from scratch. As the team grows, you'll be the person who shaped this function.

You'll work at the intersection of growth, ops, and community. As we expand the team, you'll be the person who shaped the creator supply function from the ground up.

Creator Acquisition

• Build and scale the programs that bring the best creators onto the platform - organic, partnership-driven, and product-led.
• Identify exceptional creators before they're obvious, develop relationships with creator communities and agencies, and build referral loops that compound over time.
• Know which channels convert and move fast to double down.

Onboarding & Activation

• Design and run creator acquisition programs — organic, partnership-driven, and product-led.
• Build the systems and workflows that let us onboard creators at scale without sacrificing quality.
• Identify and close high-value creators across LinkedIn, YouTube, newsletters, and emerging platforms.
• Run experiments fast — test new sourcing channels, onboarding flows, and activation tactics.
• Become the internal expert on what makes a creator succeed on Passionfroot, and feed that insight back into product.
• Work directly with brand and campaign teams to match the right creators to the right opportunities.
• Build the foundation for a future creator supply team — document what works, hire when it's time.

Retention & Monetization

• A creator who earns on Passionfroot stays on Passionfroot.
• You'll build the programs, touchpoints, and tools that help creators grow their income — and make them feel supported, not just signed up.
• You'll understand what keeps creators loyal and turn that into systems that scale.

Community & Creator Experience

• You'll be the voice of the creator inside Passionfroot.
• That means building a real community - curating connections between creators, creating spaces for learning and collaboration, and making creators feel like they're part of something bigger than a platform.
• You'll know what motivates them, what frustrates them, and what makes them love us.

Qualifications

• A hacker at heart — you find creative, scrappy ways to unlock growth and don't wait for perfect conditions.
• Obsessed with metrics — you track everything, spot patterns fast, and turn data into decisions.
• Highly organized and able to run multiple workstreams without dropping balls.
• Moves fast and communicates proactively — your teammates always know where things stand.
• Excited to own a function, not just execute tasks.
• Experience working with creators — community management, creator partnerships, or growth operations.
• Understands what makes a creator tick: what motivates them, frustrates them, makes them loyal.
• Bonus: experience building or optimizing a marketplace supply side.

Pay

$55 - $130k/y (depending on location and profile).

Schedule

Flexible hybrid setup (São Paulo or New York).