Creative Strategy Lead - Grapevine

About the role

At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Responsibilities

• Develop Performance-Driven Creative Strategy
• Lead the development of creative and content strategies that drive measurable performance across paid media channels such as Meta, TikTok, and YouTube.
• Translate brand goals and market insights into compelling campaign concepts designed to resonate with audiences and improve key performance metrics.
• Own Creative Ideation and Concept Development
• Generate new campaign ideas and creative concepts grounded in market research, content analysis, and consumer trends.
• Identify opportunities to test new formats, messaging angles, and storytelling approaches that strengthen campaign performance across a portfolio of consumer brands.
• Build Clear, Actionable Creative Briefs
• Concept and write detailed briefs that guide creators, designers, and writers in producing high-quality visual and written content.
• Own the development of scripts, hooks, shot lists, and messaging frameworks that align with brand guidelines while maintaining an authentic and engaging voice.
• Guide Creative Production and Post-Production
• Collaborate with internal teams to ensure creative concepts are executed effectively from production through final delivery.
• Provide visual direction, storyboard guidance, and post-production briefs that help shape compelling video and static ad creatives.
• Analyze campaign performance metrics such as CPA, ROAS, CTR, and CVR to understand what resonates with audiences.
• Use these insights to recommend new creative iterations, refine messaging, and optimize advertorial landing pages to improve campaign results.
• Collaborate Across Teams to Drive Results
• Work closely with Brand Success, design, and cross-functional partners to align creative direction with campaign goals.
• Contribute ideas, insights, and feedback that help teams deliver cohesive, high-performing marketing campaigns.

Requirements

• 2-5 years of experience in creative strategy or performance-driven content within the DTC or ecommerce space.
• Experience developing visual advertising concepts, including video and static content, with familiarity in elements like hooks, storyboarding, and calls-to-action that drive engagement and performance.
• Hands-on experience with creative tools such as Figma or Canva, and video editing platforms like CapCut or Adobe Premiere.
• Comfort working within project management platforms (such as Asana or Monday) to track deliverables, timelines, and creative workflows.
• Strong understanding of digital marketing and consumer trends, with curiosity about how content, technology, and platform dynamics shape brand growth.
• An entrepreneurial, builder mindset, with enthusiasm for testing ideas, iterating on creative concepts, and working in fast-moving environments where experimentation is encouraged.
• Excellent organization and project management skills, with the ability to manage multiple projects and deadlines while maintaining strong attention to detail.
• Clear and compelling communication skills, both written and visual, with the ability to distill complex ideas into simple, engaging creative direction.
• A highly collaborative approach, with the ability to build strong relationships across teams and contribute positively to a fast-paced, creative environment.
• A positive, curious attitude, bringing energy, creativity, and a sense of fun while maintaining a high standard for the work.

Qualifications

• Grapevine currently hires full-time employees in New York to work out of our Union Square office (4 days a week in person).

Benefits

• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
• 401k - Employer match
• HSA - Employer contributes
• Flexible Vacation & PTO plan
• Paid Maternity / Paternity
• Paid Holidays
• Remote/Flex day schedule
• Laid back office environment
• The coolest team ;)
• Fun company events & off-sites

Pay

Salary Range: $90,000 - $100,000

Schedule

Grapevine currently hires full-time employees in New York to work out of our Union Square office (4 days a week in person).