Creative Strategist, Paid Media (Ryze Superfoods LLC; Austin, TX)

About the role

COMPANY 🌱 RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement 🏠, with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee ☕🍄 delivering clean energy ⚡, mental clarity 🧠, and immune support 🛡️. Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey-stick growth 📈 and a community of over 1 million active subscribers. 🎉 DTC remains the foundation, but RYZE has expanded into mass retail 🛒, quickly becoming the #2 item in Target's overall coffee category and is now executing a multi-channel expansion, with a cross-category launch coming in early 2027 🚀. RYZE is uniquely positioned to redefine how people think about daily wellness. ✨ We're a lean, fast-moving, mission-driven team who believe daily rituals create the foundation for living your greatest life, and we're just getting started! 🌱🔥

Responsibilities

• Own the creative and messaging strategy for paid media and search-driven campaigns, emphasizing static ad formats.
• Develop campaign concepts, creative frameworks, and testing roadmaps aligned to acquisition and revenue goals.
• Establish scalable creative strategies that improve performance across digital advertising channels.
• Translate brand positioning into performance-driven creative executions.
• Analyze digital marketing performance of static creatives using key metrics including: Click-through rate (CTR), Customer acquisition cost (CAC), Cost per acquisition (CPA), Return on ad spend (ROAS), Campaign-level KPIs.
• Translate performance data into actionable insights and strategic recommendations.
• Deliver regular reporting and performance updates to marketing leadership.
• Optimize creative assets, messaging, and formats based on performance trends and audience behavior.
• Lead structured experimentation programs including A/B testing and creative testing frameworks.
• Apply funnel and conversion insights to continuously improve engagement and conversion efficiency.
• Identify winning creative patterns and scale high-performing concepts.
• Lead and manage designers and QA support teams.
• Set creative priorities and ensure alignment with marketing and performance objectives.
• Review deliverables to maintain quality, accuracy, and brand consistency.
• Oversee workflows, timelines, and asset delivery across campaigns.
• Partner closely with media buying, performance marketing, CRO, and analytics teams.
• Align creative strategy with paid media execution and search marketing objectives.
• Integrate performance learnings into ongoing creative planning and scaling strategies.
• Support integrated marketing initiatives across multiple digital channels.
• Develop and optimize creative assets for digital retail platforms such as Amazon and Target.
• Ensure assets meet platform specifications while maintaining conversion-focused messaging.
• Align creative execution with search visibility and e-commerce performance goals.
• Collaborate with CRO teams on advertorials, listicles, and content-led landing experiences.
• Contribute to visual direction, messaging hierarchy, and testing strategies.
• Support initiatives designed to improve website conversion rates and funnel efficiency.
• Support planning and execution of online marketing initiatives across paid media and performance channels.
• Help define campaign concepts, rollout strategies, and testing plans.
• Ensure creative readiness across platforms and campaign launches.
• Supervise: Graphic Designers

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related field
• 3 years of experience as a Paid Media, Creative Strategy, Performance Marketing, or Digital Advertising