Creative Product Operations Graduate (International Advertising - Creative and Brand Innovation) - 2026 Start (BS/MS)

About the role

The Creative and Brand Innovation Product Team at TikTok is dedicated to building full-funnel marketing solutions that combine creative content with advanced AI technologies. We empower brands to drive measurable business outcomes, from awareness and engagement to conversion and purchase. By seamlessly integrating creativity, community, and commerce with AI capabilities embedded throughout, we help brands efficiently reach their target audiences and achieve sustainable growth.

About the Global Spark Talent Program

To foster the next generation of global talent with both an international perspective and strong digital business acumen, Creative and Brand Innovation Product is proud to launch the "Global Spark Program," tailored for Class of 2026 graduates:

• Gain cross-functional exposure through structured job rotations aligned with global business priorities within 2 years;
• Dedicated growth support from leaders and mentors;
• High-Impact Opportunities.

Responsibilities

Scalable AI Creative Product Operations: Drive the global adoption of GenAI tools, monitor usage across key regions, and deliver localized optimization strategies. Analyze AIGC content performance data to inform and iterate product development.

Creator Marketing Ecosystem Building: Support the implementation of tiered creator operation strategies. Assist in the analysis of top brand collaboration cases and distill scalable creator marketing models.

Brand & Marketing IP and Moment Operations: Contribute to the design of creative product strategies for global marketing campaigns and seasonal moments. Track customer adoption of non-standard products (e.g., short drama series, brand bidding ads) and establish regional flagship case libraries.

Data-Driven Decision Making: Build automated monitoring dashboards. Use attribution analysis to identify and resolve growth bottlenecks.

Qualifications

• Bachelor’s degree or above;
• Strong analytical and logical thinking skills;
• Proficient in SQL/Python or BI tools (e.g., Tableau);
• Able to independently conduct funnel analysis;
• Structured communicator with experience writing market requirement documents (MRDs);
• Capable of translating customer needs into clear product solutions.

Job Information

[For Pay Transparency] Compensation Description (Annually): The base salary range for this position in the selected city is $76,000 - $128,000 annually. Compensation may vary depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and Exercising sound judgment.