Creative Producer - Vertical Formats & Social Brand

Role Overview

The Vertical Formats & Social Media Brand Creative sits within the short-form and social content team, focusing on brand integrations and internal marketing across non-main-channel surfaces such as Shorts, Reels, TikTok, X/Twitter, Instagram, and emerging short-form channels.

What You’ll Do

• Develop brand integration concepts tailored to short-form and social platforms based on platform behavior, trends, and audience expectations
• Translate main channel brand narratives into platform-native creative rather than repurposed content
• Create content supporting internal marketing initiatives such as product launches, talent announcements, and company milestones
• Ensure brand consistency across social content, reinforcing visual and tonal alignment
• Partner with Brand Partnerships to align campaigns across main channel and social surfaces
• Coordinate with social and creative leads on content calendars to integrate brand content into publishing workflows
• Manage and maintain social-specific brand asset libraries including logos, guidelines, and approved creative
• Track performance of brand content across platforms and report on effectiveness
• Use performance data to iterate and improve creative approaches within campaign cycles

What You’ll Bring

• 3–5+ years of experience in social media creative, short-form content production, or digital brand marketing
• Experience at a creator-led media company, social-first agency, or platform preferred
• Strong understanding of short-form content mechanics across YouTube Shorts, TikTok, Instagram Reels, and X
• Ability to identify and apply relevant trends while maintaining brand alignment
• Strong visual and copywriting skills with the ability to concept and produce content end-to-end
• Demonstrated experience creating branded social content that drives measurable engagement
• Familiarity with social analytics tools and ability to translate performance into creative decisions
• Ability to collaborate within an established team structure and contribute without disrupting workflows

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days