Creative Lead (For Pooling) | Philippines
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real content.
We need to parse the description.
First, we have a description paragraph about Peak Support, mission-driven food company, Creative Lead role. That could be "About the role" or maybe "About the role" includes description of company and role.
Then "Key Responsibilities" list bullet points. So we can have Responsibilities
with - each bullet.
Then there is a subsection "Paid Advertising" with details. Could be part of responsibilities or separate? Might be considered part of responsibilities but we can include as part of Responsibilities or maybe separate "Paid Advertising" but not a standard heading. The instruction says use headings for standard sections; we can include only those headings that have content. Paid Advertising is not a standard heading; we could incorporate into Responsibilities.
Then "AI & Creative Tools" paragraph. Could be part of Requirements or Skills. Might be part of "Skills" or "Requirements". We'll decide.
Then "What Success Looks Like" paragraph. Could be part of "About the role" or separate "Expectations"? Not a standard heading. Could be omitted or included in About the role.
Then "Peak Support and our Work-from-Home PLUS model" paragraph about company culture. Could be part of "About the role" or maybe "Benefits"? Not exactly benefits. Could be omitted.
Then "Requirements" heading appears: "What We're Looking For". That's clearly Requirements. So we will have
Requirements
with bullet list.
Then "Expectations & Accountability" bullet list. That could be considered "Expectations" but not a standard heading. Could be part of Requirements or maybe "Skills"? Might be better to include as part of Requirements or maybe as a separate section "Expectations". But instruction says use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings? It says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies those are the allowed headings. So we should only use those headings. So we need to map content to those categories.
Thus we need sections: About the role, Responsibilities, Requirements, maybe Skills, Benefits, Pay, Schedule. We need to include only those with real content.
We have content for About the role (company description, role summary). Responsibilities (key responsibilities list). Requirements (what we're looking for). Skills maybe we can extract from requirements: professional experience in copywriting and design, experience with consumer brands, etc. Could be placed under Skills. But we already have Requirements; we could split: Requirements for mandatory, Skills for desired? However the instruction says prefer a few substantive sections over many thin ones. So maybe we combine Requirements and Skills into one Requirements section. But we have a separate "Expectations & Accountability" which could be part of Requirements as well.
We have no explicit Pay, Schedule, Benefits info. The posting does not mention pay, schedule, benefits. So we should NOT include those sections.
Thus we will output:
About the role
... (company description and role summary)
Responsibilities
- ... each bullet
Requirements
- ... each bullet from Requirements and Expectations & Accountability maybe combined
We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all bullet points from Key Responsibilities, and all bullet points from Requirements (What We're Looking For) and Expectations & Accountability.
We must not include boilerplate like cookie/navigation/legal/EEO etc. There's none.
We need to remove duplicated lines. Check for duplicates: Not seeing duplicates.
We need to ensure we don't include the note about pooling status? That's part of the posting: "Note: This position is currently on pooling status..." That's application instruction? It's about hiring process. The instruction says remove application instructions. This note is about pooling status, maybe considered application instruction? It says "Please note that there is no definite timeline...". That's about hiring process, could be considered application instruction. We should remove it. Also "Applications will be reviewed as opportunities become available..." etc. That's application instruction. So we should remove that note.
Also remove "Peak Support and our Work-from-Home PLUS model" paragraph? That's company culture, not a standard heading but could be part of About the role. It's substantive about work environment. Could be included in About the role. The instruction says preserve ALL substantive information; do not invent or summarize away detail. So we should include that paragraph in About the role.
Similarly "AI & Creative Tools" paragraph is substantive about expectations; could be part of Requirements or Skills. We'll include in Requirements.
"What Success Looks Like" paragraph is also substantive; could be part of About the role or maybe a separate section but we don't have a heading for it. Could be included in About the role.
Thus About the role will contain: initial description paragraph, the "Peak Support and our Work-from-Home PLUS model" paragraph, the "What Success Looks Like" paragraph, and maybe the "AI & Creative Tools" paragraph? Actually AI & Creative Tools is more about expectations; could go under Requirements. But we can also put under About the role as part of role description. However to keep sections few, we can put AI & Creative Tools under Requirements.
Let's extract bullet points.
Key Responsibilities list:
- Write and refine headlines, hooks, ad copy, product messaging, calls to action, and campaign concepts
- Create strong visual assets that combine copy, typography, imagery, product photography, and design
- Develop creative for paid social advertising, including static and video concepts
- Create organic social content across Instagram, Facebook, TikTok, YouTube, and other channels
- Turn topics such as fiber and gut health into simple, compelling consumer education
- Support website and ecommerce creative, including homepage messaging, product pages, landing pages, and promotions
- Support email campaigns, product launches, founder communications, and customer education
- Maintain a consistent brand voice and visual identity across all customer touchpoints
- Develop templates and creative systems that allow the team to produce more high-quality content efficiently
- Work with the paid media team to review performance and use those learnings to improve future creative
Paid Advertising subsection bullet points (maybe not separate but we can incorporate):
- You do not need to manage advertising accounts or be a media buyer, but you do need to understand paid advertising creative.
- You should be comfortable with:
- Hooks and scroll-stopping creative
- Problem-to-solution messaging
- Customer pain points and benefits
- Direct-response copywriting
- Static and video advertising
- Calls to action
- Creative testing
- Using performance data to improve future work
We need to preserve all substantive information; we can incorporate these as bullet points under Responsibilities as well.
Thus Responsibilities bullets will include all above.
Now Requirements (What We're Looking For) bullet list:
- Professional experience in both copywriting and design, with a strong portfolio demonstrating both disciplines
- Experience with consumer brands, preferably ecommerce or DTC
- Experience creating paid social advertising creative and a strong understanding of organic social content
- Strong typography, layout, visual hierarchy, and persuasive copywriting skills
- Ability to translate product features into compelling customer benefits
- Comfort using AI and emerging creative tools
- Strong attention to detail, organization, and ability to manage multiple creative projects
- Comfort receiving feedback, iterating quickly, and working independently without constant direction
- Experience with food, wellness, CPG, nutrition, or mission-driven consumer brands is a plus
Expectations & Accountability bullet list:
- Meet deadlines and communicate proactively
- Understand the objective behind an assignment before executing it
- Bring ideas and solutions, not just identify problems
- Maintain high standards across both copy and design and take ownership of brand consistency
- Respond constructively to feedback and learn from creative performance
- Use AI and other tools intelligently without becoming dependent on them
- Work with urgency while maintaining quality and attention to detail
We should combine these into Requirements section (maybe split into Requirements and Skills but we can keep one Requirements). However we have a lot of bullets; still okay.
We must not include the note about pooling status etc.
Now we need to format About the role paragraph(s). We'll combine multiple paragraphs into one maybe with line breaks? The instruction says use
for prose. We can have multiple
elements.
Thus About the role could have several
elements: first paragraph describing company and role, second paragraph about Work-from-Home PLUS model, third paragraph about What Success Looks Like.
We must not include any heading for subsections.
Now we need to output only HTML fragment, no /, no markdown.
Let's craft.
First, About the role:
At Peak Support, we are passionate about delivering exceptional service to our customers and clients. As a rapidly growing services provider, we offer a wide range of services including customer support, sales operations, and business process outsourcing to high-growth companies. Our commitment to providing outstanding customer experience and supporting our clients as they grow and scale is at the heart of everything we do. We're looking for a Creative Lead for a mission-driven food company who will take business objectives, product benefits, customer problems, offers, and brand stories and turn them into compelling creative. You will work across both organic and paid channels. Organic content should educate, build trust, tell stories, and create community. Paid creative needs to capture attention, communicate a clear problem or benefit, and drive action. You need to understand the difference—and know how to create effectively for both.
Peak Support offers all the convenience of working from home, with the benefits of working for an established organization with an exceptional team and tremendous opportunities for growth. Peak Support has been 100% remote since day one, so we have built a culture and a set of processes that support the success of our remote team members. We’re proud that our Glassdoor rating of 4.5 is the highest in the Business Process Outsourcing industry. We don’t do this with ping pong tables or video games. We do it by creating a positive, encouraging and performance-driven culture that enables our team members to build rewarding, long-term careers.
Success means building a stronger and more recognizable brand while improving the quality, speed, consistency, and performance of creative. We should see stronger concepts and hooks, clearer communication of product benefits, more effective paid advertising, consistent creative across channels, and growing consumer awareness around fiber, gut health, clean nutrition, and allergen-friendly food. Most importantly, we want someone who treats the company's creative output as something they own.
Now Responsibilities:
Responsibilities
- Write and refine headlines, hooks, ad copy, product messaging, calls to action, and campaign concepts
- Create strong visual assets that combine copy, typography, imagery, product photography, and design
- Develop creative for paid social advertising, including static and video concepts
- Create organic social content across Instagram, Facebook, TikTok, YouTube, and other channels
- Turn topics such as fiber and gut health into simple, compelling consumer education
- Support website and ecommerce creative, including homepage messaging, product pages, landing pages, and promotions
- Support email campaigns, product launches, founder communications, and customer education
- Maintain a consistent brand voice and visual identity across all customer touchpoints
- Develop templates and creative systems that allow the team to produce more high-quality content efficiently
- Work with the paid media team to review performance and use those learnings
Requirements
with bullet list. Then "Expectations & Accountability" bullet list. That could be considered "Expectations" but not a standard heading. Could be part of Requirements or maybe "Skills"? Might be better to include as part of Requirements or maybe as a separate section "Expectations". But instruction says use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings? It says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies those are the allowed headings. So we should only use those headings. So we need to map content to those categories.
Thus we need sections: About the role, Responsibilities, Requirements, maybe Skills, Benefits, Pay, Schedule. We need to include only those with real content.
We have content for About the role (company description, role summary). Responsibilities (key responsibilities list). Requirements (what we're looking for). Skills maybe we can extract from requirements: professional experience in copywriting and design, experience with consumer brands, etc. Could be placed under Skills. But we already have Requirements; we could split: Requirements for mandatory, Skills for desired? However the instruction says prefer a few substantive sections over many thin ones. So maybe we combine Requirements and Skills into one Requirements section. But we have a separate "Expectations & Accountability" which could be part of Requirements as well.
We have no explicit Pay, Schedule, Benefits info. The posting does not mention pay, schedule, benefits. So we should NOT include those sections.
Thus we will output:
About the role
... (company description and role summary)
Responsibilities
- ... each bullet
Requirements
- ... each bullet from Requirements and Expectations & Accountability maybe combined
maybe with line breaks? The instruction says use
for prose. We can have multiple
elements. Thus About the role could have several
elements: first paragraph describing company and role, second paragraph about Work-from-Home PLUS model, third paragraph about What Success Looks Like. We must not include any heading for subsections. Now we need to output only HTML fragment, no /, no markdown. Let's craft. First, About the role:
At Peak Support, we are passionate about delivering exceptional service to our customers and clients. As a rapidly growing services provider, we offer a wide range of services including customer support, sales operations, and business process outsourcing to high-growth companies. Our commitment to providing outstanding customer experience and supporting our clients as they grow and scale is at the heart of everything we do. We're looking for a Creative Lead for a mission-driven food company who will take business objectives, product benefits, customer problems, offers, and brand stories and turn them into compelling creative. You will work across both organic and paid channels. Organic content should educate, build trust, tell stories, and create community. Paid creative needs to capture attention, communicate a clear problem or benefit, and drive action. You need to understand the difference—and know how to create effectively for both.
Peak Support offers all the convenience of working from home, with the benefits of working for an established organization with an exceptional team and tremendous opportunities for growth. Peak Support has been 100% remote since day one, so we have built a culture and a set of processes that support the success of our remote team members. We’re proud that our Glassdoor rating of 4.5 is the highest in the Business Process Outsourcing industry. We don’t do this with ping pong tables or video games. We do it by creating a positive, encouraging and performance-driven culture that enables our team members to build rewarding, long-term careers.
Success means building a stronger and more recognizable brand while improving the quality, speed, consistency, and performance of creative. We should see stronger concepts and hooks, clearer communication of product benefits, more effective paid advertising, consistent creative across channels, and growing consumer awareness around fiber, gut health, clean nutrition, and allergen-friendly food. Most importantly, we want someone who treats the company's creative output as something they own.
Now Responsibilities:Responsibilities
- Write and refine headlines, hooks, ad copy, product messaging, calls to action, and campaign concepts
- Create strong visual assets that combine copy, typography, imagery, product photography, and design
- Develop creative for paid social advertising, including static and video concepts
- Create organic social content across Instagram, Facebook, TikTok, YouTube, and other channels
- Turn topics such as fiber and gut health into simple, compelling consumer education
- Support website and ecommerce creative, including homepage messaging, product pages, landing pages, and promotions
- Support email campaigns, product launches, founder communications, and customer education
- Maintain a consistent brand voice and visual identity across all customer touchpoints
- Develop templates and creative systems that allow the team to produce more high-quality content efficiently
- Work with the paid media team to review performance and use those learnings