Creative Growth Lead

About the role

This is a role for someone who wants to build things and put them out in the world, not just execute someone else’s plan. You’ll originate ideas, shape the strongest ones into something real, and see them through to a live test with customers. Few early-stage marketing roles offer this much ownership across the full arc.

Responsibilities

• Bring the ideas and, just as importantly, the taste to judge which are worth backing and why.
• Take those bets all the way through: shape them into briefs, get them produced, put them live across paid and organic social, and read the results honestly to decide what to scale and what to cut.
• Produce a high volume of creative for testing, using AI tools to move faster and try more than a team our size normally could.
• Take on bigger creative projects and run them end to end, whether that’s a guerrilla marketing campaign or turning one of our founders into the public face of AI in education.
• Turn what’s working into sharper positioning, feeding the signals from live creative back into how we message and talk about the brand.
• Turn what we ship into what the market hears: work hand in hand with the product and AI teams so each new feature reaches parents as a story they feel, not a spec they skim.

Requirements

• 4–7 years of full-time experience across a marketing, creative, agency, or founder/operator background — or a non-marketing path with clear evidence of trajectory.
• Evidence you've taken something from idea to shipped reality - ideally something you started yourself and drove to a real outcome, not just contributed to.
• Structured communicator: ask “how would you approach X” and you give a clear, honest framework, including what you'd want to know before deciding.
• Comfortable sourcing, briefing, and managing external contractors, freelancers, or agencies.
• Actively use AI tools in your own creative or research workflow today - not occasionally - and can point to something specific it's changed about how you work.

Nice to Have

• Hands-on production skill: writing, light design, or video editing.
• Experience running an operating cadence - sprints, production calendars, or agency management.
• Exposure to consumer, parenting, or education-adjacent audiences.
• Experience pressure-testing messaging or positioning, not just executing against a brief.