Creative Director - Seasonal and Lifestyle

About the role

The Global Brand Creative Director – Seasonal and Lifestyle leads the creative vision, strategy, art direction, and execution for lululemon’s global collaborations. This role focuses on elevating brand storytelling across campaigns, activities, branded initiatives, identity, and omni-channel experiences.

Core Responsibilities

• Elevate lululemon’s global brand creative output across campaigns, activities, branded initiatives, identity, and omni-channel experiences, with a dedicated focus on the Partnerships and Collaborations portfolio.
• Champion creative excellence and ensure all work reflects lululemon’s values, aesthetic, and long-term brand vision.
• Lead the overall creative direction and art direction for collaboration-driven storytelling.
• Define and evolve lululemon’s creative strategy across activities and platforms to strengthen brand distinction, cohesion, and cultural resonance.
• Identify opportunities for creative consistency across channels, ensuring unified brand expression globally and regionally.
• Build creative frameworks that support scalable storytelling across diverse collaboration partners.
• Partner with Brand Strategy to define and shape brand and product storytelling opportunities that deepen connection and drive relevance.
• Use market trends, consumer insights, and competitive landscape analysis to inform and elevate creative direction.
• Translate cultural, sport, and fashion signals into compelling narratives that differentiate lululemon’s collaborations.
• Lead the art direction for all collaboration-related creative, ensuring visual storytelling is elevated, cohesive, and reflective of lululemon’s aesthetic standards.
• Direct the look, feel, and visual identity of campaigns, shoots, and omni-channel experiences — from concept through final execution.
• Guide teams in developing elevated visual systems that bring collaboration partners and lululemon’s brand values together in a distinctive, ownable way.
• Ensure all visual expressions meet the highest standards of craft, clarity, and cultural relevance.
• Identify, manage, and direct global creative agencies and partners, ensuring world-class creative development and execution.
• Provide clear direction, feedback, and alignment to external partners to deliver breakthrough creative work.
• Maintain strong relationships with agencies and partners to support ongoing creative excellence.
• Influence and collaborate with cross-functional and regional executive teammates to ensure creative strategies align with business priorities and regional needs.
• Serve as a key creative partner across Brand, Product, Community, and Regional teams to ensure cohesive storytelling and seamless execution.
• Communicate creative vision and rationale effectively to senior leadership.
• Direct the development and evolution of Global Visual Centers, Playbooks, and Toolkits, ensuring they reflect lululemon’s brand values, aesthetic standards, and long-term creative vision.
• Maintain and elevate visual consistency across all global creative outputs.
• Establish and uphold creative guidelines that support clarity, cohesion, and excellence across teams and partners.

Qualifications

• 12-15 Years Relevant Experience
• Bachelor's or Master's degree in Arts or Fine Arts
• Agency Experience
• Client-side Experience
• Managed 10+ Person Team
• Market research & Insight gathering experience

Must Haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Additional Notes

Please note: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of employment visa at this time for this role.

Compensation and benefits package: The typical hiring range for this position is from $168,000-220,500 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Workplace Arrangement

Work is performed onsite, minimum 4 days per week.