Creative Director, Motion Design

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only when posting has real specific content. We have About the role (the initial description). Responsibilities (explicit). Qualifications (the list after "Qualifications Skills and qualifications:" maybe combine). Skills maybe separate but we can combine qualifications and skills into one Qualifications section. The instructions say use headings like Qualifications, Skills. But we can decide to have Qualifications section containing both qualifications and skills. However they said "Prefer a few substantive sections over many thin ones." So we could have About the role, Responsibilities, Qualifications, Benefits. That's four sections. Avoid empty headings. We must not repeat job title as heading. No Job ID etc. We must remove boilerplate: EEO, equal-opportunity, scam-warning, navigation, cookie, legal, application instructions, etc. Also remove "About Us" maybe? The "About Us" is generic corporate description; could be considered part of About the role? But we already have About the role. The "About Us" is more about company; could be omitted as boilerplate? It's not exactly boilerplate but it's generic. However we need to preserve ALL substantive information; do not invent or summarize away detail. The "About Us" paragraph about culture, history, etc. Might be considered substantive but maybe not required for job posting. The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." About Us is not listed as boilerplate to remove, but it's generic corporate info. However we might keep it as part of About the role? But we already have About the role from the Job Description paragraph. Could combine both? The About the role heading expects description of role; we could include both the GABM/OnBrand description and the About Us company culture. But the instruction says "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we can have About the role section containing the role description and maybe company overview. That's fine. We also have "About The Team" which describes benefits; we already captured benefits list. The paragraph about "We back you with benefits..." is intro to benefits; we can include that as part of Benefits section preamble. Thus final HTML:

About the role

... (combined description from Job Description and About Us maybe).

Responsibilities

• ...
...

Qualifications

• ...
...

Benefits

We back you with benefits that support your holistic well-being...

• ...
...

but instruction says use

• for any list of duties/requirements/benefits. This is a list of duties, so we should use
  • . We'll split into logical items. Qualifications section: after "Qualifications Skills and qualifications:" there is a long list. Let's extract each bullet: - 7+ years experience as a motion designer with a portfolio and body of work to reflect that. - 2+ years experience managing other creatives in a fast paced environment, and knowing how to confidently navigate complex situations and projects. - Experience creating content that is on-brand, on-strategy, leverages current platform trends and is true to a brand's style, voice and aesthetics. - Deep understanding of production workflows as they pertain to motion and knowing how to elevate work to a high standard. - A passion for craft no matter the medium, tool or software. - Experience presenting and giving feedback on creative work in a corporate environment. - Expertise In Visual Systems, Brand design, UX/UI and how they come to life through motion. - 3D Product design, animation, Rendering as well as VFX techniques and post-production pipelines. - Interest in learning new tools and emerging technologies to optimize workflows and create efficiencies. - Conceptual and technical thinking to troubleshoot and solve creative problems. - Tools And Software Adobe Creative Suite, expert proficiency in After Effects + Premiere Maxon Cinema 4D + Redshift/Octane (and or Blender) Adobe Substance, Painter and Designer Lottie, Rive and creating motion for web/digital Figma Experience with AI tools such as Figma Weave, Adobe Firefly, ChatGPT, Replit and Copilot. - Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions. We should keep all. Benefits section: The paragraph "We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:" then list: - Competitive base salaries - Bonus incentives - 6% Company Match on retirement savings plan - Free financial coaching and financial well-being support - Comprehensive medical, dental, vision, life insurance, and disability benefits - Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need - 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy - Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) - Free and confidential counseling support through our Healthy Minds program - Career development and training opportunities Also maybe "For a full list of Team Amex benefits, visit our Colleague Benefits Site ." That's a link; we could include as a sentence but it's basically a reference; we could keep as a

    maybe. But it's not a benefit per se; it's a reference. We could include as a

    after list. We must not include boilerplate like EEO etc. So we will omit the equal opportunity employer paragraph, the Fair Chance Act, the "US Job Seekers - Click to view the “ Know Your Rights ” poster." etc. Also omit the "About The Team" heading? We already used benefits. Now construct HTML. We need to ensure proper nesting:

    About the role

    ...

    etc. Let's craft the About the role paragraph combining both descriptions. Paragraph: "The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express products and services through differentiated and innovative branding, marketing, and experiences. We have an ambitious goal: to be the most admired brand in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. The OnBrand team sits within GABM. We are American Express’ colleague led in-house creative agency. Our ambition is to develop forward-thinking ideas and work across channels, end-to-end experiences in digital and beyond while building inspiring brand creative and assets to drive consideration for target audiences. We are seeking a Creative Director, Motion Design, OnBrand. At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express." That's fine. Now Responsibilities list items. Let's break into maybe 5 items: 1. Leads the strategic vision, creative direction, and execution of motion-led storytelling across brand, product, digital, social, and experiential marketing channels. 2. Combines creative leadership with deep expertise in motion design, animation, visual systems, and emerging technologies to deliver best-in-class creative solutions that strengthen brand expression and drive engagement. 3. Works closely with Group Creative Director of