Creative Director, Design

Responsibilities

• Partner within CX creative, design, marketing, product management teams to define GTM creative strategy, ensuring clarity of message, strong storytelling, and consistent brand expression across the site and supporting channels
• Define and evolve a cohesive, creative vision that balances premium brand expression with usability and accessibility
• Create compelling design proposals and narratives that demonstrate the impact of creative direction, experience strategy, and content systems
• Collaborate cross-functionally, balance the needs of stakeholders, and break down complex requirements into clear, actionable solutions
• Establish and maintain high standards for creative output by defining quality benchmarks, conducting regular design reviews, and providing actionable feedback
• Collaborate with product and engineering teams to identify opportunities for product enhancements that elevate brand expression
• Lead creative direction of photo, video, and 3D renders production supporting GTM and evergreen needs, including on-set creative direction, brief writing, setting standards, reviewing work, and ensuring quality and consistency across markets and channels
• Lead the development of core creative for multiple global markets, ensuring that it feels relevant and useful

Requirements

• 10+ years of experience in creative direction, interaction design, motion, UX, and visual design with proficiency in graphic systems
• 10+ years of experience working cross-functionally with product, design, engineering, user research, brand, marketing, merchandising, and content/production teams
• Experience leading design direction across multidisciplinary teams and identifying experience and visual design opportunities that elevate product experiences and brand expression
• Experience in using AI tooling to support concept generation, ideation, and scaled image generation asset pipelines
• Experience building and shipping e-commerce and/or consumer product experiences across a variety of platforms, including systems that scale across large catalogs, multiple regions, and frequent GTM cycles
• Knowledge of design principles related to design systems and brand
• Experience working across various styles and mediums including photography/art direction, motion/animation, and brand design
• Experience owning creative direction for production workflows (photo/video/3D renders), including working with agencies, freelancers, and external partners

Qualifications

• Experience coordinating, directing, and providing creative direction to contractors, agencies, and in-house teams
• Track record of operating independently, demonstrating creative leadership, being detail-oriented, and delivering results in a highly organized manner
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ability to prioritize across multiple concurrent projects based on impact, deadlines, and stakeholder needs, including independent time management and adapting to shifting requirements

Benefits

$177,000/year to $248,000/year + bonus + equity + benefits

Schedule

Full-time

Pay

$177,000/year to $248,000/year + bonus + equity + benefits

About Meta

Meta is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.