Creative Director, Copy (Remote)

About the role

We're seeking a Creative Director, Copy, to help lead a new era of storytelling at Edelman Financial Engines — one that makes the complex more human, the financial more emotional, and the trusted feel fresh. This is a senior leadership role for a writer and thinker who believes great financial marketing starts with empathy and clarity — and who can turn insight into stories that inspire confidence, action, and belief. Reporting to the VP, Brand & Creative, you'll partner closely with the Creative Director, Art to concept and craft brand campaigns, content platforms, and marketing narratives that connect strategy to emotion. Your words will shape how millions of people understand not just their money — but their potential. You'll lead a team of writers and content creators who bring craft, curiosity, and conviction to every brief, guiding them toward ideas that are as intelligent as they are human.

Responsibilities

• Lead the tone and storytelling expression of the Edelman Financial Engines brand across all touchpoints.
• Partner with art directors to create integrated campaigns that drive brand relevance and performance.
• Develop ideas that simplify complex financial topics into clear, emotionally resonant stories.
• Mentor and coach writers, helping them elevate their craft and voice.
• Collaborate with brand strategy, content, and product teams to ensure a unified creative vision across every channel.
• Push the creative boundaries of what financial marketing can be — without losing clarity, humanity, or trust.
• Maintain a high standard of creative excellence across all written work, from conceptual campaigns to everyday content.
• Champion the role of writing and storytelling within the broader Edelman Financial Engines culture.

Requirements

• 10+ years of experience in brand storytelling and creative writing, ideally across both agency and in-house environments.
• 5+ years leading and mentoring creative teams.
• A portfolio that demonstrates conceptual excellence, clarity of thought, and range of tone across mediums.
• Proven ability to turn strategy into story and insight into language that moves people.
• Deep familiarity with modern content and campaign ecosystems — from brand film to digital and social.
• Curiosity for how creativity, technology, and human behavior intersect — and how language can move between them.

Pay

The expected base salary range for this role nationally is $134,400 - $179,200, with final base pay determined based on responsibilities, job-related skills, relevant experience, geographic location, and market conditions. This role may also be eligible for a discretionary bonus and other compensation.

Benefits

• Health, dental and other wellness plans
• 401(k) contributions