Creative Director, Brand Narratives

About the role

Pinterest is seeking a creative director to lead the development of brand narratives that shape how the company communicates with advertisers and industry leaders. This role requires a deep understanding of B2B and advertiser-facing work, with experience in turning complex business and product stories into clear, differentiated narratives.

Responsibilities

• Own Pinterest’s Brand Narratives function within the marketing org: setting the creative vision, quality bar, and strategic direction for our highest-impact work.
• Lead the end-to-end development of Pinterest’s biggest storytelling moments, including keynotes, executive messaging, advertiser positioning, industry thought leadership, and scaled B2B content.
• Partner directly with C-suite and senior executives to develop their thought leadership voice.
• Drive Pinterest’s B2B messaging strategy in close partnership with Product Marketing, Business Marketing, Research, and Legal.
• Use AI fluently to accelerate research synthesis, streamline feedback loops, and improve the speed and quality of content development, without ever sacrificing craft, accuracy, or audience relevance.
• Collaborate, collaborate, collaborate. Work across Brand Research, Partner Insights, Business Marketing, PMM, Comms, Legal, and Ops to ensure cohesive storytelling.

Requirements

• Minimum of 10 years of experience with deep experience in B2B, advertiser, and/or marketer-facing work—ideally at the intersection of brand storytelling and performance or platform marketing.
• Demonstrated experience leading keynotes, tentpole events, or large-scale B2B campaigns for global brands—ideally in tech, platforms, or media.
• Expert narrative and writing skills: ability to move from high-level narrative architecture to line-level craft, shifting tone appropriately for big-stage keynotes, sales narratives, and executive communications.
• Strong creative leadership and partnership muscles: comfortable giving clear direction to designers, writers, producers, and marketers, and navigating feedback from senior stakeholders without losing the thread.
• High bias for clarity and pragmatism: ability to see around corners, simplify complexity, and keep teams oriented around the handful of messages that actually matter for advertisers.
• A collaborative, low-ego partner who brings curiosity, humility, and rigor to every brief—and excited to help define how a challenger brand like Pinterest shows up in the B2B space.

Qualifications

• Bachelor’s degree in a relevant field such as marketing, communications, or a related field, or equivalent experience.

Skills

• Fluent use of AI tools as a force multiplier for drafting, structuring, and iterating on creative ideas.
• Ability to maintain full ownership of the story, judgment, and final outcomes while using AI to accelerate research synthesis and streamline feedback loops.

Benefits

At Pinterest, we offer a comprehensive benefits package including health insurance, retirement savings options, and paid time off. We also provide a flexible working model, allowing employees to choose between working remotely and in-office collaboration.

Pay

$146,561—$301,744 USD

Schedule

This role requires in-office collaboration 1-2 times every 6 months.