Creative Director
for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content to these headings appropriately.
We need to include sections only when posting has real specific content. We have:
- About the role: Could be company description + summary/objective? The posting includes "Company Description VERSANT ..." and "Summary/Objective Job Description". So we can combine into an About the role section.
- Responsibilities: Supervisory Responsibilities and Primary Functions (these are duties). So we can put under Responsibilities.
- Requirements: Qualifications (Required Education, Experience & Skills). Also maybe "Willingness to travel up to 15% of time" could be part of Requirements.
- Skills: Could be part of Qualifications but we could separate Skills section if we have explicit skills list. The qualifications include proficiency in tools etc. Could put under Skills.
- Benefits: Not explicitly listed except mention of "health insurance, retirement plans, paid time off, etc." in Additional Information. That's generic but it's a statement about benefits. The rule: do NOT create Benefits section unless posting actually states them. It does mention "may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc." That's a statement about benefits, albeit generic. Should we include Benefits section? It says "Actual compensation will be based on factors ... and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc." That's a mention of benefits. So we can include Benefits section with that sentence.
- Pay: Salary Range: $150,000-$190,000. So we need Pay section.
- Schedule: "This role operates in a hybrid or office-based environment, depending on company needs. (Role starts at 6-9 months in office)". That's schedule info. So we can include Schedule section.
We must not include filler like "commensurate with experience". We have specific salary range, so okay.
We must not include boilerplate like EEO, legal, etc. Remove those.
We must not include application instructions.
We must preserve all substantive information.
We need to output only HTML fragment, no /, no markdown fences.
We'll structure:
About the role
Company description paragraph + summary/objective.
We need to preserve all info: Company description: "VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass." Then "Summary/Objective Job Description As Creative Director, you will lead a team of designers, videographers, and brand storytellers to produce compelling work across marketing campaigns, product launches, video content, events, and digital experiences—including UI/UX for software and simulation interfaces." We can combine into onemaybe two paragraphs. Then Responsibilities: Supervisory Responsibilities bullet list and Primary Functions bullet list. Use
- .
We need to preserve all bullet points.
Supervisory Responsibilities list:
- Supervise and support assigned team members and departmental personnel
- Provide ongoing coaching, direction, performance management
- Prioritize team workload and oversee project execution to ensure deadlines are met
- Participate in interviewing, hiring, onboarding, and termination processes in partnership with HR
Primary Functions list:
- Define and elevate the Full Swing brand identity across all channels—digital, print, in-product, and experiential.
- Direct high-impact marketing campaigns, product launches, and brand partnerships (e.g., PGA Tour, athlete endorsements).
- Collaborate closely with product, engineering, and marketing teams to align visual storytelling with product strategy and business goals.
- Lead the creation of engaging multimedia content including video, social media assets, digital ads, and simulator experiences.
- Guide UI/UX direction for our simulator software and companion apps, ensuring world-class design and functionality.
- Manage and mentor a multidisciplinary creative team, fostering innovation, accountability, and excellence.
- Own relationships with external creative partners, agencies, and production vendors.
- Monitor performance and iterate based on creative KPIs, user feedback, and brand metrics.
- Perform other duties as assigned.
We'll combine both lists under Responsibilities maybe as one list? Could separate with headings but we only allowed
for section headings. Could have subheadings? Not allowed. Better to combine into one list preserving all items. Order maybe as given. Then Requirements: Qualifications Required Education, Experience & Skills. List: - Bachelor’s degree in Graphic Design, Fine Arts, Marketing, or a related field required. - 8+ years of experience in creative leadership roles, preferably in sports tech, entertainment, or consumer electronics. - Strong portfolio demonstrating work across branding, video, product UI, and integrated campaigns - Experience with luxury, lifestyle, or sports brands a strong plus. - Proficiency in Adobe Creative Suite, Figma, and motion/video editing tools. - Strategic thinker with strong storytelling, conceptual, and executional skills. - Comfortable presenting to executives, athletes, and external stakeholders. - Passion for golf, sports, or interactive technology is highly desirable. - Willingness to travel up to 15% of time We could split into Requirements and Skills. But we have both sections allowed. Perhaps Requirements for education/experience, Skills for technical/soft skills. Let's decide: Requirements section: Education and experience. - Bachelor’s degree in Graphic Design, Fine Arts, Marketing, or a related field required. - 8+ years of experience in creative leadership roles, preferably in sports tech, entertainment, or consumer electronics. - Strong portfolio demonstrating work across branding, video, product UI, and integrated campaigns - Experience with luxury, lifestyle, or sports brands a strong plus. Skills section: - Proficiency in Adobe Creative Suite, Figma, and motion/video editing tools. - Strategic thinker with strong storytelling, conceptual, and executional skills. - Comfortable presenting to executives, athletes, and external stakeholders. - Passion for golf, sports, or interactive technology is highly desirable. - Willingness to travel up to 15% of time Benefits section: mention of health insurance, retirement plans, paid time off, etc. Pay section: Salary Range: $150,000-$190,000 Schedule section: hybrid/office-based, role starts at 6-9 months in office. We must not include filler like "commensurate with experience". Not present. We must not include duplicated lines. We must remove boilerplate: EEO, legal, accommodation request, unsolicited assistance from search firms, etc. We must also remove "Additional Information" heading? We'll incorporate relevant parts into Benefits, Pay, Schedule. We must not include "As part of our selection process..." etc. That's boilerplate? It's about interview process; could be considered application instructions? It's part of selection process but not exactly instructions to apply. Might be considered boilerplate? The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "As part of our selection process, external candidates may be required to attend an in-person interview..." is about selection process, maybe considered application instructions? It's not exactly instructions to apply but could be considered part of process. Safer to remove it. Also remove "VERSANT Media's policy is to provide equal employment opportunities..." etc. Also remove "If you are a qualified individual with a disability..." etc. Also remove "VERSANT Media is committed to fair and equitable compensation practices..." etc. Also remove "VERSANT Media is not accepting unsolicited assistance from search firms..." etc. Thus we keep only substantive content. Now craft HTML. We'll output:
About the role
VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.
As Creative Director, you will lead a team of designers, videographers, and brand storytellers to produce compelling work across marketing campaigns, product launches, video content, events, and digital experiences—including UI/UX for software and simulation interfaces.
Responsibilities
- Supervise and support assigned team members and departmental personnel
- Provide ongoing coaching, direction, performance management
- Prioritize team workload and oversee project execution to ensure deadlines are met
- Participate in interviewing, hiring, onboarding, and termination processes in partnership with HR
- Define and elevate the Full Swing brand identity across all channels—digital, print, in-product, and experiential.
- Direct high-impact marketing campaigns, product launches, and brand partnerships (e.g., PGA Tour, athlete endorsements).
- Collaborate closely with product, engineering, and marketing teams to align visual storytelling with product strategy and business goals.
- Lead the creation of engaging multimedia content including video, social media assets, digital ads, and simulator experiences.
- Guide UI/UX direction for our simulator software and companion apps, ensuring world-class design and functionality.
- Manage and mentor a multidisciplinary creative team, fostering innovation, accountability, and excellence.
- Own relationships with external creative partners, agencies, and production vendors.
- Monitor performance and iterate based on creative KPIs, user feedback, and brand metrics.
- Perform other duties as assigned.
Requirements
- Bachelor’s degree in Graphic Design, Fine Arts, Marketing, or a related field required.
- 8+ years of experience in creative leadership roles, preferably in sports tech, entertainment, or consumer electronics.
- Strong portfolio demonstrating work across branding, video, product UI, and integrated campaigns
- Experience with luxury, lifestyle, or sports brands a strong plus.
Skills
- Proficiency in Adobe Creative Suite, Figma, and motion/video editing tools.
- Strategic thinker with strong storytelling, conceptual, and executional skills.
- Comfortable presenting to executives, athletes, and external stakeholders.
- Passion for golf, sports, or interactive technology is highly desirable.
- Willingness to travel up to 15% of time.
Benefits
May include health insurance, retirement plans, paid time off, etc.
Pay
Salary Range: $150,000-$190,000
Schedule
This role operates in a hybrid or office-based environment, depending on company needs. (Role starts at 6-9 months in office)