Creative Director

Primary.com · New York, NY · 1 mo ago

On-siteArt & Creative$100/hrFull-time

About the Role

We are looking for an experienced NYC area-based Creative Director to help shape, define, and evolve Primary’s creative vision and brand identity.

What You’ll Do

Unify the Creative Vision: Lead an in-house creative team (currently 6 full-time + 2 part-time) across graphic design, content, and photography to develop and execute creative strategies and campaigns for DTC, wholesale, marketplace and retail channels.
Oversee Brand Identity: Oversee and evolve brand identity and guidelines, internally and with partners.
Drive Seasonal & Campaign Strategy: Lead creative strategy for merchandise collections, campaigns, and digital experiences, working closely with merchandising and marketing teams (also all in-house) in order to deliver cohesive storytelling across site, digital, social, and print.

What You’ll Bring

We are looking for a creative leader with deep experience shaping brands across apparel, lifestyle, and/or consumer businesses, who has specifically worked for omni-channel businesses with a strong ecommerce emphasis, ideally at $100M+ in revenue.
You are:

Passionate about storytelling
Experienced at bringing creative clarity and conviction to brand and seasonal campaigns that can be applied practically across key touchpoints
Effective at driving cross-functional collaboration and execution
Familiar with the complex seasonal dynamics of an apparel business
Adept at working across channels including DTC ecommerce, wholesale, marketplaces, and retail

What We Value

We value leaders who can think big while executing with excellence to deliver results – who can inspire others to their vision while working collaboratively and with respect.

What We Offer

4-day work weeks (for most roles, Fridays are flexible)
Generous time off (3-4 weeks of PTO, unlimited sick time, 10 holidays + winter break) and leave options (including 12 weeks fully paid for all new parents)
Multiple medical, dental, vision, and pre-tax accounts
401(k) with company match
Perks like an employee discount, monthly learning (or gym) stipend, home-office reimbursement, and manager team-building fund
A kind, colorful, and collaborative culture

Ready to Apply?

We’re excited to grow our team with people who share our curiosity, care, and creativity. At Primary, we believe great work happens when everyone feels seen, supported, and free to bring their full selves — just like the kids we design for. We’re committed to building an inclusive workplace that welcomes diverse perspectives and experiences. If you need any accommodations during the hiring process, please reach out to recruiting@primary.com. We partner with Disclo, a secure third-party platform, to make the process simple and confidential. If this role sounds like a fit, we’d love to hear from you.