Creative Director

For more than 40 years, Mercer Advisors has been helping families amplify and simplify their financial lives by integrating financial planning, investment management, business management, tax, estate, insurance, and more, all managed by a single team. We deliver comprehensive care once reserved for only the wealthiest households. Today, we serve over 42,800+ families across 110+ cities in the U.S. Ranked the #1 RIA Firm in the nation by Barron’s for two consecutive years, Mercer Advisors is an independent fiduciary legally bound to act in our clients’ best interests — always.

Mercer Advisors offers a workplace that stands apart in the financial industry. More than half of our employees and client-facing professionals are women, reflecting the clients we serve. With a flexible, national footprint, we build our teams around exceptional talent — wherever they are.

About the role

The Creative Director will collaborate closely with cross-functional teams to ensure that all creative output aligns with our brand identity, resonates with target audiences, and achieves business objectives. This role requires a balance of big-picture vision and hands-on execution, with a strong focus on performance and results. You will lead a team of designers and copywriters, including both direct reports and dotted-line contributors, fostering a culture of creativity, collaboration, and accountability.

Responsibilities

• Develop and articulate a compelling creative vision that aligns with company strategy and brand goals.
• Translate business objectives into breakthrough creative strategies and concepts that drive measurable outcomes.
• Stay ahead of industry trends, competitor activity, and emerging technologies to keep our creative approach fresh and relevant.
• Lead, mentor, and inspire a multidisciplinary team of designers and writers, encouraging continuous growth and innovation.
• Collaborate across departments to ensure seamless integration of creative efforts throughout the organization.
• Provide clear direction and constructive feedback to internal teams and external partners.
• Oversee the development of creative concepts, campaigns, and designs that effectively communicate the company’s message and resonate with target audiences.
• Drive the creation of compelling visuals, graphics, copy, and multimedia content across digital, print, video, and social media channels.
• Ensure all creative outputs maintain a consistent and high-quality look, feel, and voice aligned with brand standards.
• Work hands-on when needed, especially during high-impact campaigns, contributing to concept development, copywriting, and design.
• Champion a performance-focused creative approach, using data and insights to guide ideation, execution, and optimization.
• Partner with analytics and marketing teams to evaluate creative effectiveness and continuously improve based on results.
• Embrace a test-and-learn mindset, leveraging A/B testing, audience insights, and performance metrics to refine messaging, visuals, and formats.
• Manage multiple projects simultaneously, ensuring timely delivery and high-quality results.
• Define project scopes, timelines, and deliverables in collaboration with stakeholders.
• Develop scalable creative systems and templates to support rapid campaign deployment and brand consistency.

Requirements

• 10+ years of experience in creative leadership roles, ideally in digital and performance marketing environments.
• Proven success developing and executing high-performing creative campaigns across digital and traditional channels.
• Strong portfolio showcasing creative direction across a variety of projects and placements including paid media, social, web, email, presentations, and multimedia.
• Deep understanding of brand strategy, storytelling, consumer psychology, and user-centered design principles.
• Ability to think strategically and execute creatively, balancing innovation with business objectives.
• Multi-media experience required.
• Proven track record in mentoring teams and collaboration between design and copywriting.
• Exceptional leadership, communication, and project management skills.
• Proficiency in Adobe Creative Suite, Figma, and Microsoft Office.
• Bachelor’s degree in Design, Fine Arts, Marketing, or a related field.
• Experience working in a fast-paced, highly regulated, ever-changing industry.
• Ability to work from our New York City office several days per week.

Schedule

This professional role requires availability Monday through Friday, 8:00 AM – 5:00 PM.

Pay

Actual base pay within this range will be based on a variety of factors, including but not limited to the applicant’s geographic location, relevant experience, education, skills, and licenses/certifications. This position is also eligible to earn incentive compensation through one of Mercer Advisors’ incentive compensation programs.

Base Pay Range: $170,000 - $200,000 USD

Benefits

• Company Paid Basic Life & AD&D Insurance
• Company Paid Short-Term and Long-Term Disability Insurance
• Supplemental Life & AD&D; Short-Term Disability; Accident; Critical Illness; and Hospital Indemnity Insurance
• Three Cigna medical plans offerings including two High Deductible Health Plans and a Traditional Co-Pay medical plan
• Kaiser Medical plans available in California
• Health Savings Account (HSA) with company contributions if enrolled in either HDHP medical plan
• Two comprehensive Dental Plans
• Vision Insurance Plan
• Dependent Care Savings Account for child and dependent care
• 14 Company Paid Holidays including a full week off at Thanksgiving
• Generous paid time off program for vacation and sick days
• Employee Assistance Plan
• Family Medical Leave
• Paid Parental Leave (8 weeks)
• Maternity benefits utilizing company paid STD, any supplemental STD, plus Parental Leave (8 weeks)
• Adoption Assistance Reimbursement Program
• Company Paid Concierge Services for you and your loved ones
• 401(k) Retirement Plan with both Traditional and Roth plans with per pay period match as well as an after-tax option
• Pet Insurance
• Personalized financial planning and guidance from Mercer Advisors professionals, offered at preferred employee pricing