Jobs · Design · New Jersey

Creative Director

Cherry Bekaert Foundation · South Plainfield, NJ · 2 wk ago
DesignFull-time

On-Site | Full-Time | Reports to Chief Marketing Officer

About the Role

This is a rare opportunity to become our first-ever Creative Director, partnering directly with the CMO to create a unified, compelling brand experience across every customer touchpoint. We're an established leader in the kitchen & bathroom cabinet industry with decades of success, a nationwide dealer network, and a reputation for quality, reliability, and service. As we enter our next phase of growth, we're making a significant investment in marketing—and we're looking for a visionary Creative Director to help define how our brand shows up in the world. Most Creative Director roles ask you to maintain a brand. This one asks you to build one.

Responsibilities

  • Brand Leadership
    • Build and evolve our brand identity, voice, guidelines, and creative standards
    • Create scalable systems that ensure consistency across multiple product lines and audiences
    • Translate strategy into compelling creative that drives engagement and growth
  • Website Experience
    • Lead creative direction for a complete website redesign
    • Partner with our development agency to deliver a best-in-class user experience
    • Create intuitive pathways for dealers, consumers, and industry professionals
  • Sales & Marketing Materials
    • Oversee the development of catalogs, brochures, product guides, spec books, sample kits, and packaging
    • Build repeatable systems and templates that elevate quality and efficiency
  • Trade Shows & Showrooms
    • Own the creative vision for our presence at the industry's largest annual trade show
    • Design impactful booth experiences, showroom displays, kiosks, and branded environments
  • Campaigns & Content
    • Lead major brand campaigns throughout the year
    • Set the creative standard for social media, email marketing, video, and content
    • Inspire compelling storytelling across every channel
  • Team & Vendor Leadership
    • Lead and mentor a growing creative team (Production Designers, Content & Social Media Specialist, Graphic Designers)
    • Manage key external partners (Branding Agency, Web Development Partners, Video Production Teams, Media & Creative Contractors)
    • Develop people, raise creative standards, and build a culture of continuous improvement
    • Hands-on design work in partnership with key partners

Requirements

  • 7+ years of experience in design and brand leadership
  • 2+ years managing or mentoring creative professionals
  • Current and relevant design experience in the Interiors, Cabinetry, or housewares market
  • Strong portfolio demonstrating:
    • Brand strategy and development
    • High-level design execution
    • Contemporary focus in today’s design world
  • Experience building, refreshing, or relaunching a brand system—not just working within one
  • Expertise across:
    • Websites & digital experiences
    • Social media & email marketing
    • Print materials
    • Packaging
    • Environmental design / trade show experiences
  • Experience managing agencies, developers, and production vendors
  • Exceptional organization, project management, and attention to detail
  • Solid experience and portfolio examples working with Adobe Creative Suite: InDesign, Illustrator, Photoshop, Animation, After Effects

Nice to Have

  • Kitchen cabinet industry experience
  • Building products, dealer-channel, or B2B marketing experience
  • Experience supporting complex product portfolios

Benefits

  • Executive-level visibility and support
  • Direct partnership with the CMO
  • Ownership of the entire creative ecosystem
  • Opportunity to build processes, systems, and standards from the ground up
  • A talented team and trusted external partners to help bring your vision to life

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