Creative Director

Key Responsibilities

Creative Strategy:

• Lead Central’s creative strategy to reach business objectives—connecting data and design to develop creative assets that align with Central’s overarching business strategy.
• Translate business insights into actionable tactics to fuel the distribution organization and elevate the Central brand across its target audiences.
• Oversee the development and execution of a variety of creative projects across channels—from creative brief, to production, approval, and delivery (e.g. brand communication, agent events, email marketing, website development, integrated marketing campaigns, social media (paid and earned), blogs, video, photography and print collateral).
• Monitor and report on the performance of creative and event assets in correlation to business outcomes to iterate and improve content effectiveness.
• Collaborate with marketing, event, and sales teams to ensure brand consistency across digital, print and in-person experiences.
• Prepare and communicate the creative budget to effectively support targeted expense ratio.

Team Management

• Foster a culture of creativity and ideation within the organization, encouraging team members to think outside the box.
• Lead and grow the talent of the creative team, improving their skillset, demanding excellence in their work and holding each team member accountable for their contributions.
• Provide an effective process for performance management and development that provides measurable goals, clear expectations and solid direction to each team member.
• Manage external consultants, including but not limited to the company’s creative agency, videographers, photographers and freelancers as necessary.
• Stay up-to-date with industry trends, emerging technologies, and consumer behavior shifts to inform strategic decisions.
• Continuously explore new creative techniques, tools, and technologies to enhance the organization's creative capabilities.

Required Qualifications

• Master’s degree in Marketing, Communications or related field and 6 years of related experience including 2 years of management experience
• Or Bachelor’s degree in Marketing, Communications or related field and 8 years of related experience including 2 years of management experience
• Or 10 years of related experience including 2 years of management experience

Preferred Qualifications

• Experience in executing cross-channel marketing strategies
• Proficient in UX/UI design principles
• Expertise in coaching and mentoring designers, videographers, photographers, writers and content creators
• Experience in HubSpot Sales & Marketing Hubs
• Experience in Builder.io Knowledge