Creative Director

About the role

Boulevard is a client experience platform for appointment-based, self-care businesses. The Creative Director will lead the design and implementation of our brand across all channels and touchpoints, ensuring a cohesive and elevated brand presence.

Responsibilities

• Define and lead Boulevard’s creative vision, ensuring a distinctive, cohesive, and elevated brand presence across all channels and touchpoints
• Translate brand strategy and positioning into compelling, high-impact creative across campaigns, digital, social, web, events, and experiential
• Develop large-scale brand campaigns and always-on creative systems that drive awareness, engagement, and pipeline
• Build and scale a high-performing in-house creative team across design, copy, video, and emerging formats
• Operate as a player-coach, providing hands-on creative direction on key initiatives while mentoring and elevating the team
• Elevate the bar for craft, storytelling, and creative effectiveness, ensuring everything we put into the world feels intentional, inspiring, and unmistakably Boulevard

Requirements

• 10+ years of experience in creative leadership roles, ideally within B2B SaaS or high-growth technology companies
• 5+ years leading and developing multidisciplinary creative teams
• Strong strategic instincts, connecting brand and creative decisions to business outcomes
• Exceptional taste and creative judgment, with a deep understanding of visual storytelling, design systems, and brand building
• Experience building and scaling creative systems, not just one-off campaigns
• Curious and hands-on experience with AI-powered creative tools and workflows, with a point of view on how to apply them to improve speed, scalability, and creative effectiveness
• Proven ability to lead concept development from insight to execution across multiple formats and channels
• Strong communication and storytelling skills, able to clearly articulate the “why” behind the work to stakeholders at all levels
• Strong cross-functional leadership skills and experience partnering with Brand, Content, Product Marketing, and Demand teams
• Experience working with and managing external agencies and production partners
• Strong experience with tools such as Figma, Adobe Creative Suite, Asana, Unbounce, and modern creative workflows

Qualifications

• Strong portfolio showcasing a wide range of creative work
• Experience in video, motion, and emerging creative formats
• Understanding of self-care industry trends and consumer behavior
• Experience with B2B SaaS and consumer lifestyle brands

Skills

• Strategic thinking and problem-solving
• Visual design and branding
• Copywriting and content creation
• Project management and team leadership
• AI and creative tool proficiency

Benefits

Boulevard offers a comprehensive benefits package including a 401(k) match, dental, medical, vision, and life insurance, flexible vacation days, fully remote work, a work-from-home stipend, family planning resources, and specialized support programs. Boulevard also offers equity, learning and development opportunities, and a supportive company culture.

Pay

The anticipated base salary range for this role is $149,500 - $175,000 per year. Final compensation will vary based on a variety of factors, including applicable experience, location, and final leveling.

Schedule

This role is fully remote and flexible, allowing you to choose where you work.