Creative Director, Art

About the role

Barrows is a commerce experience agency dedicated to building the world’s leading experiences for brands and retailers. We combine data-led strategy, creativity, and technology to engage and convert shoppers online and in-store. From shopper marketing to retail toolkits, display design, category management, and store design, we deliver end-to-end solutions that don’t just meet expectations—they re-imagine them. Backed by the scale and innovation of WPP and VML, our global team re-imagines what’s possible at the intersection of creativity and commerce.

Responsibilities

• Lead the creation of shopper marketing programs from concept development to design and execution.
• Serve as a leader, creative mind, and project manager in one.
• Connect the dots between creative and strategy to tell the client’s story.
• Drive the creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutions.
• Ensure the team delivers creative excellence through structured guidance, mentorship, and inspiration; take the lead role in infusing the team with digital and shopper knowledge through ongoing training.
• Proactively drive the process to generate and brief in creative, actionable, and unique projects rooted in a clear idea and insight, demonstrating in-depth knowledge of the client’s business and the audience.
• Develop creative briefs for ideation sessions and lead creative brainstorm sessions for client opportunities.
• Create strategically sound designs and concepts against the required brief and revert.
• Work collaboratively with the strategy and client service teams to identify key insights to help drive creative programming and ensure all concepts are on brief.
• Be the face representing Barrows creative to clients and agency partners, relying on a deep understanding of brands and the trade.
• Confidently articulate and defend our work; ideate and solve problems with clients.
• Craft and deliver highly-strategic creative presentations.
• Work with the client service team to identify growth opportunities with current and prospective clients.
• Craft the design associated with the client’s brand/project.
• Provide a strong design point of view regarding messaging hierarchy, typography, layout, and color.
• Develop and implement processes and structures to achieve creative vision.
• Generate exploratory mood boards by gathering literature and internet references.
• Be an effective leader with strong communication and interpersonal skills in order to cultivate beneficial relationships both internally and externally.
• Work quickly, independently, and with a can-do attitude.

Requirements

• 12+ years of agency and/or strategic creative experience in brand, trade, or shopper marketing or category management.
• CPG/Shopper experience a must.
• Strong portfolio showcasing successful shopper marketing/CPG campaigns, demonstrating a range of creative concepts and execution.
• Team leadership experience.
• Excellent verbal and written communication skills, with the ability to present ideas and creative concepts clearly and persuasively.
• Elevated understanding of the retail trade environment, including omnichannel and physical/digital retail integrations.
• Creative strategy and copywriting experience strongly preferred.
• Ability to lead and drive client solutions through ambiguity and adapt to changing priorities.
• Ability to work in-office 3–4 days per week.

Benefits

• Unlimited PTO.
• Medical, Dental, Vision (with an option for free medical care).
• 401K with a percentage match.
• Various maternity/paternity leave options.
• Fully funded disability and life insurance options.
• Headspace subscription.
• Wellness stipend.

Pay

The salary range for this role is $149,000 - $181,000 (exact compensation will be determined based on individual experience).

Schedule

In-office 3–4 days per week.