Creative Copywriter

About This Job Deconstruct Location: Greater Bengaluru Area, India Work Mode: On-site Industry: Manufacturing,Personal Care Product Manufacturing Job Description Job Title: Senior Associate – Creative Content & copywriter Location: Bangalore | Experience: 1–3 years About Deconstruct: Deconstruct is a science-backed skincare brand focused on transparent, effective formulations. Built for today's informed consumers, we simplify skincare with ingredient-led products and honest communication. Role Overview: We're looking for a sharp, versatile Senior Associate to drive content and copywriting across performance marketing, influencer campaigns, and social media. You will write scripts, ad copy, and CRM content that convert, while ensuring every piece of content stays true to brand voice and quality standards. Key Responsibilities Performance & Influencer Content Write and optimize performance marketing scripts for influencer-led campaigns, focusing on hook retention, CTR, and engagementSupport end-to-end creative development for influencer collaborations — scripts, visual briefs, and shot references for creatorsUse performance insights and creative testing to refine hooks and formats, driving continuous optimization Copywriting & Content Production Create conversion-focused copy for static ads, performance ads, Meta ad creatives, carousels, and CRM communicationWrite reel scripts, WhatsApp journey copies, and customer communication across touchpointsCraft copy for marketplaces, catalogues, A+ content, and PDPs Quality & Consistency Perform content quality checks (QC) to ensure accuracy, consistency, and brand alignmentMaintain a consistent brand voice across all channels and formatsRefine tone, structure, and readability before final delivery Cross-functional Collaboration Collaborate with design, marketing, and cross-functional teams to develop and execute campaignsCoordinate with photography, editing, and production teams to meet timelinesResearch brand tonality, competitors, and target audiences to craft relevant messaging What You Own Copy quality and consistency across ad, social, and CRM contentScript development for influencer and performance campaignsContent QC and brand voice alignmentTimely delivery in coordination with cross-functional teams Skills Required Strong copywriting craft across performance ads, influencer scripts, and social mediaComfort with CRM communication, microcopy, and video scriptwritingSharp eye for editorial quality, proofreading, and brand consistencyGood communication and cross-functional collaboration skillsExperience with Meta Ads/performance marketing content is a plus Non-Negotiables Fluency in English, Hindi, and at least one South Indian regional language (Tamil, Telugu, Kannada, or Malayalam) is mandatoryPrior experience in a Digital-First / D2C brand (not agency or traditional media) is mandatoryHands-on experience writing for performance-driven, fast-paced content environmentsProven experience writing influencer hooks/scripts, with a strong understanding of what drives scroll-stopping, high-retention opening lines