Creative Copywriter

Key Responsibilities

• Write and optimize performance marketing scripts for influencer-led campaigns, focusing on hook retention, CTR, and engagement
• Support end-to-end creative development for influencer collaborations — scripts, visual briefs, and shot references for creators
• Use performance insights and creative testing to refine hooks and formats, driving continuous optimization

Copywriting & Content Production

• Create conversion-focused copy for static ads, performance ads, Meta ad creatives, carousels, and CRM communication
• Write reel scripts, WhatsApp journey copies, and customer communication across touchpoints
• Craft copy for marketplaces, catalogues, A+ content, and PDPs

Quality & Consistency

• Perform content quality checks (QC) to ensure accuracy, consistency, and brand alignment
• Maintain a consistent brand voice across all channels and formats
• Refine tone, structure, and readability before final delivery

Cross-functional Collaboration

• Collaborate with design, marketing, and cross-functional teams to develop and execute campaigns
• Cook up content to meet timelines
• Coordinate with photography, editing, and production teams to meet timelines

Skills Required

• Strong copywriting craft across performance ads, influencer scripts, and social media
• Comfort with CRM communication, microcopy, and video scriptwriting
• A sharp eye for editorial quality, proofreading, and brand consistency
• Good communication and cross-functional collaboration skills

Non-Negotiables

• Fluency in English, Hindi, and at least one South Indian regional language (Tamil, Telugu, Kannada, or Malayalam)
• Prior experience in a Digital-First / D2C brand (not agency or traditional media)
• Hands-on experience writing for performance-driven, fast-paced content environments
• Proven experience writing influencer hooks/scripts, with a strong understanding of what drives scroll-stopping, high-retention opening lines