Craft Brewery SOCIAL MEDIA & DIGITAL GROWTH MANAGER

About the role

Belching Beaver Brewery and RTD CoPack are seeking a data-driven creative leader to oversee social media strategy across multiple beverage brands, four retail locations, and retail-distributed craft beer and RTD products.

Responsibilities

• Own and execute social media strategy across multiple brands and locations
• Drive measurable growth tied directly to sales and retail performance
• Build, structure, and scale a formal internship program (including recruiting, training, and mentoring), potentially in partnership with local colleges
• Lead weekly strategy, creative direction, and analytics meetings
• Collaborate with Sales on retail displays, POS materials, and merch design
• Oversee clothing and lifestyle product creative direction
• Work directly with contracted artists on packaging, POS, and brand asset development
• Ensure brand consistency across digital platforms and physical retail channels

Data-Driven Expertise

• Interpret engagement and conversion analytics
• Execute structured A/B testing strategies
• Track ROI on paid and organic campaigns
• Understand funnel strategy (awareness to conversion)
• Tie campaigns directly to retail sell-through and profitability

Qualifications

• Confident, outgoing leader
• Creative yet analytically sharp
• Self-motivated and organized
• Comfortable managing multiple brands simultaneously
• Excited to help scale a growing beverage and lifestyle platform

This is a high-impact leadership opportunity with strong growth potential into a Director-level role. You will directly influence retail shelf presence, packaging design, merchandising, lifestyle branding, and product launches across an expanding beverage portfolio.

Benefits

• 401(k)
• Bonus based on performance
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Vision insurance