Corporate Reputation Lead

About the role

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with over $12 billion in annual revenue. Its brands include PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, WHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30 other beloved brands. The Company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report and one of America’s most responsible companies by Newsweek, was recognized by TIME magazine as one of the World’s Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts.

Responsibilities

• Execute enterprise strategy to strengthen and protect the company’s reputation and external positioning.
• Oversee proactive corporate storytelling, media engagement and corporate narrative execution.
• Direct preparedness and response to reputational risks and crisis situations.
• Drive thought leadership and external presence for company leadership; work with agency partners to execute on executive visibility priorities.
• Monitor media, sentiment and trends; use data to optimize strategy and performance.
• Lead and develop the corporate reputation team.
• Partner across cross functional teams, including corporate communications, operations, legal, and investor relations to ensure consistent messaging.

Qualifications

• Bachelor’s degree in communications, public relations or related field.
• 8+ years of experience in corporate communications or public relations required; 10+ years of experience in corporate communications or public relations preferred.
• Proven expertise in media relations, corporate reputation and crisis communications.
• Experience advising senior leaders and operating in complex organizations.
• Strong strategic thinking, communication and leadership skills.
• CPG or manufacturing experience preferred.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Discretionary annual merit increases.
• Bonuses and profit sharing.
• 401(k) with employer match.
• Stock purchase plan.
• Paid time off.
• Free two-year community/technical college tuition for children of employees.