Corporate Manager, Public Relations
About the Role
Pyramid Global Hospitality is a leading hospitality management company with a portfolio of more than 200 hotels and resorts and over 18,000 associates across the United States, Caribbean, and Europe. The platform includes Benchmark Resorts & Hotels, a collection of distinctive independent properties; Axiom Hospitality, the European hotel management company; and PYRAMIDWORKS, which provides integrated workplace and facilities services. Corporate offices are located in Boston, The Woodlands (Texas), and London.
Pyramid combines global scale with a hands-on approach focused on exceptional service, operational excellence, and long-term partnerships. The company is committed to creating an environment where associates are respected, supported, and empowered to grow their careers, with opportunities to collaborate directly with experienced leaders, take on meaningful stretch assignments, and gain exposure to a diverse portfolio of properties, brands, and markets.
Pyramid and its properties have been recognized among the best places to work by USA Today, The Boston Globe, and The Houston Chronicle, and have earned top travel accolades from Travel + Leisure, Condé Nast Traveler, Forbes Travel Guide, and U.S. News & World Report.
In 2021, Pyramid and Benchmark Resorts and Hotels merged, adding 59 managed or asset-managed resorts and over 10,000 additional team members. The combined portfolio includes 230 hotels, resorts, and conference centers with revenues exceeding $3 billion. Offices are maintained in Boston (Headquarters), Cincinnati, Houston, and London.
Responsibilities
- Lead direct day-to-day public relations support for select resorts and hotels in Benchmark Resorts & Hotels, including local, regional, and national media relations, influencer/content creator relations, creative program ideation, reporting, writing PR materials, and collaborating with field marketing and on-property teams for execution.
- Maintain consistent, well-balanced communication with assigned hotels, serving as an engaged, integrated collaborator and valued partner to each property.
- Proactively identify newsworthy stories, trends, partnerships, milestones, and thought leadership opportunities across assigned properties.
- Present creative PR-first concepts to create press-worthy storylines for each assigned hotel.
- Conduct proactive media outreach and respond to reactive press requests to drive favorable coverage.
- Develop and/or update property press kits, ensuring each property has relevant materials including fact sheets, executive bios, and visual assets.
- Collaborate with the Corporate Director of Public Relations to develop and implement PR policies and procedures for thorough communication between properties and media.
- Collaborate on identifying and recommending best practices for reporting results and impact.
- Coordinate media and content creator visits, partnering with property stakeholders, destination representatives, and others for well-planned execution.
- Support issues management and crisis communications efforts through research, message development, and media response coordination.
- Execute integrated PR campaigns to increase awareness of Benchmark Resorts & Hotels in collaboration with the Corporate Director of Public Relations, Vice President of Marketing, Corporate Marketing Manager, and external PR agency partners.
- Serve as liaison between corporate stakeholders, agency partners, and participating properties to ensure efficient, consistent campaign execution across the portfolio.
- Partner with the external PR agency and Corporate Director of Public Relations to identify, develop, and advance portfolio-wide story opportunities that elevate Benchmark Resorts & Hotels.
- Develop and edit communications materials including press releases, campaign messaging, fact sheets, FAQs, award submissions, and supporting assets for portfolio-level initiatives.
- Monitor campaign performance and media coverage, compiling reports and insights to evaluate effectiveness and identify future opportunities.
- Manage organization and maintenance of Benchmark Resorts & Hotels public relations resources: reporting, media lists, asset libraries, property information, coverage trackers, editorial calendars, and campaign materials.
- Maintain current knowledge of property updates, openings, renovations, awards, partnerships, and notable milestones to proactively identify opportunities.
- Lead editorial-style content development for the Benchmark Resorts & Hotels blog, including story ideation, tracking writer commissions, reviewing content, and managing writer payments.
- Collaborate with the Corporate Marketing Manager to ensure alignment with portfolio campaigns.
- As needed, support the Corporate Director of Public Relations for Pyramid Global Hospitality's corporate communications program, including internal reporting and building internal systems and resources.
Requirements
- Bachelor's degree in public relations, communications, journalism, marketing, or a related field (preferred).
- 5+ years of communications and public relations experience in a relevant field; previous hospitality experience a plus.
- Excellent written and oral communication skills.
- Creative thinker with an entrepreneurial mindset and demonstrated ability to generate compelling story ideas and communications opportunities.
- Demonstrated ability to manage multiple projects simultaneously while exercising sound judgment, prioritization, and attention to detail.
- Media relations experience, including story development, pitching, and facilitating media requests.
- Knowledge of influencer/content creator best practices and experience executing campaigns.
- Ability to work under pressure and meet deadlines.
- Outgoing and self-motivated individual.
- Ability to work productively in a remote environment with a strong home internet connection.
- Attendance on daily virtual meetings required.
- Some travel required (less than 25%).
Compensation
$90,000 – $100,000