Corporate Director of Digital Marketing

About the role

The Corporate Director of Digital Marketing supports the eCommerce and online marketing needs of the TPG portfolio, ensuring that all efforts are made to maximize production from online channels to achieve Company revenue objectives. Works closely with property and corporate personnel, including Regional Directors of Sales, Regional Directors of Revenue Management, and Regional Directors of Operations to ensure budgeted revenue goals are achieved. Interacts with Brand personnel, external web vendors, and other partners to ensure TPG properties receive appropriate attention and full benefit of these resources. Provides information, guidance, and direction to corporate and hotel management in all areas related to eCommerce. Ensures all efforts are in alignment with the vision and direction of the Company, brand requirements, and local, state, and national regulations. This position interacts with Brand representatives, property owners, and other constituents, responding to inquiries and requests accordingly. Works directly with the Company's corporate staff and responds to issues and needs including sales, asset management, accounting, human resources, and others. Performance is measured by property website activity, property website and online marketing revenue performance, and the level of direct service and support to the properties.

Responsibilities

• Revenue: Drive revenue goals by communicating the Company's vision and strategy; share eCommerce initiatives that add value across the portfolio; ensure all paid search campaigns are optimized; analyze and report on campaign performance monthly.
• Financials / Reporting: Prepare and analyze monthly reports on brand.com contributions, OTA performance, room night distribution, and paid search metrics; share findings through weekly calls, month-end reports, and review presentations including SEO, brand.com, OTA, and review site activity analysis; collaborate with the VP of Business Development on tracking eCommerce effectiveness; actively support the annual budget process.
• Profitability: Ensure expenses stay within budget and adhere to accounting policies; explore new service opportunities to capture market share; stay informed on industry trends to recommend improvements to management.
• Operations: Provide ongoing eCommerce and online marketing support and guidance to properties.
• Sales and eCommerce Guidance: Support Sales Directors, Regional Sales, and Revenue Management teams in eCommerce and online marketing best practices including search engine marketing, social media, and reputation management; conduct weekly calls to review property website performance, SEO, and PPC; assist with corporate eCommerce initiatives and brand programs; maintain web vendor relationships, negotiate contracts, and guide SEO and website optimization efforts.
• Leadership: Lead all related areas in alignment with company, brand, and regulatory standards; develop relationships with brand management and enhance revenue and quality through competitive insights; coach and foster a positive, high-quality service culture.
• Communication: Uphold privacy policies and communicate professionally with executives, clients, and associates; host regular meetings with hotel teams to share updates and ensure consistent brand messaging.
• Human Resources: Enforce company standards, policies, and a harassment-free environment; provide fair coaching, conflict resolution, and discipline as needed.
• Safety and Asset Management: Promote workplace safety and collaborate with Corporate Office to track and protect assets.
• Administration: Oversee reports and ensure timely, accurate submissions; participate in special projects, task forces, and industry events as needed.

Qualifications

Education and Experience

• A college degree preferably in hotel management.
• At least eight years experience directly related to eCommerce in the hospitality or comparable industry.
• Must be recognized within the field as a person with integrity and ethical grounding.

Skills

• Substantial and successful track record in the hospitality or related industry while maintaining integrity and professional bearing.
• Expert knowledge of eCommerce principles and practices in the hotel or comparable industry, including search engine marketing, social media, demand generation channels, online reputation management, and overall online representation.
• Advanced knowledge of accounting and budgeting with the ability to compile facts/figures and analyze information involving data manipulation or interpretation to arrive at logical conclusions.
• Ability to anticipate and identify issues and exercise initiative to investigate, interpret, and weigh alternatives to reach logical conclusions and make sound business decisions.
• Consistent professional leadership while simultaneously handling competing and changing priorities and projects.
• Remain positive, resourceful, and possess the ability to improvise while working in a fast-paced environment, sometimes under pressure.
• Effectively and efficiently schedule, manage, and delegate work.
• Appropriately and effectively interview, hire, motivate, develop, monitor, and address staff performance matters.
• Excellent listening, verbal, and written communication skills with professionalism, diplomacy, and confidentiality.
• Computer proficiency in Microsoft Office and property management systems.
• Must satisfy and comply with the legal requirements for employment within the jurisdiction.

Working Conditions

Work is performed in an office environment; however, periodic travel by automobile, airplane, and train is required. While performing job duties, the associate speaks, listens, completes documents, processes requests, and operates office equipment such as a telephone, calculator, computer, copier, and fax. Physical requirements include extended periods of standing and/or walking, bending, reaching, pulling, pushing, kneeling, and lifting up to 50 pounds. The work involves some exposure to extreme temperatures, chemicals, dirt, fumes, smoke, unpleasant odors, and/or loud noises. Exposure to hazards or physical risks requires following basic safety precautions and use of applicable protective equipment. The job requires close vision with or without corrective lenses. This position may be required to operate a motor vehicle.

Benefits

• Health, Dental and Vision Insurances
• Supplemental Life Insurances
• Disability Insurances
• Identity Theft Protection
• 401(k) with Company Profit Sharing
• Flexible Spending Accounts
• AMAZING Hotel Discounts
• and more!