Corporate Director Communications & Marketing

Responsibilities

• Develop and execute integrated communications and marketing strategies aligned with Centra’s mission, brand, priorities, and strategic imperatives.
• Serve as a senior communications advisor to executive leadership, operational leaders, physicians, and other key stakeholders on messaging, reputation management, stakeholder engagement, and issues response.
• Lead proactive and reactive media relations, serving as corporate spokesperson when appropriate; oversee crisis communications and timely response to sensitive or emerging issues.
• Oversee internal communications strategies that support organizational culture, employee engagement, change management, leadership visibility, and alignment across the health system.
• Direct marketing communications that support service line priorities, provider promotion, patient acquisition, and brand awareness.
• Lead content strategy and storytelling across owned, earned, paid, and shared channels, ensuring accuracy, consistency, accessibility, and alignment with brand standards.
• Guide channel strategy and performance for web content, social media, email communications, newsletters, digital publications, and other internal and external platforms.
• Establish goals, metrics, reporting practices, and continuous improvement processes to evaluate communications and marketing effectiveness.
• Lead, coach, and develop a high-performing communications and marketing team, fostering collaboration, accountability, innovation, and operational efficiency.

Qualifications

• Bachelor’s degree in communications, marketing, public relations, journalism, or a related field required.
• Minimum of 10 – 12 years of progressive communications, marketing, public relations, or related experience, preferably in a health system, hospital, physician organization, healthcare agency, or similarly complex organization.
• Minimum of 5 years of leadership or management experience.
• Demonstrated experience developing and executing integrated communications and marketing strategies that support organizational reputation, growth, stakeholder engagement, and measurable results.
• Experience advising senior leaders, managing media relations, preparing spokespeople, and leading communications during sensitive, urgent, or crisis situations.
• Strong understanding of healthcare communications, service line marketing, provider engagement, brand management, digital communications, analytics, and regulatory considerations including HIPAA.
• Exceptional written, verbal, interpersonal, strategic planning, project management, relationship-building, and team leadership skills.

Pay

$125,685.00 - $201,097.00