Corporate Communications Specialist
Five Star Bank · Buffalo, NY · 3 wk ago
MarketingFull-time
About the role
We are seeking a motivated and detail-oriented Corporate Communications Specialist to join our dynamic team. We believe in the power of clear, effective communication to foster trust, engage stakeholders and build a strong brand presence. This is an ideal role for someone with a passion for precise, effective communication and impactful brand storytelling. The Corporate Communications Specialist will support internal and external communications efforts, ensuring Five Star Bank’s voice is consistent, professional and aligned with our mission and core values.
Responsibilities
- Internal communications: Content creation, review and deployment coordination for a variety of internal items.
- Partner with business line and departmental leaders as well as project teams to assess communication needs and develop change communication plans and supporting materials that drive employee awareness, understanding and adoption.
- Steady development of company-wide messaging from executives or departments.
- Internal talking points and FAQs to support teammates in fielding customer inquiries.
- Coordination of content and logistics for monthly companywide calls.
- Support enhancements to and updating of company intranet.
- External communications: Content creation, review and deployment coordination for a variety of customer-facing change communications and community-facing promotional and informational materials in coordination with Marketing.
- Content and format tailored to specific audience to ensure optimal delivery of important information, including development and support on letters, emails, talking points, webpage content and more for customer change communications.
- Assistance with project management and writing support on community report.
- Public relations: Supports the Director of Investor Relations and Corporate Communications in managing media relationships, both proactively and reactively, and seeking opportunities for promotion of our brands.
- Press release development.
- Provide PR to support key business lines, including through thought leadership and talking points development, media pitching and staffing interviews as needed.
- Community event support, including talking points development, logistical planning and attendance as needed.
- Maintaining media contacts, coverage reports and communications archives.
- Additional support as needed: Assist the Director of Investor Relations and Corporate Communications in preparing and editing other material as needed, in addition to maintenance of corporate communications planning calendar and quarterly KPI reporting.
- Demonstrate the standards and principles of the Five Star Bank experience in every interaction with internal and external customers, associates and stakeholders.
- Incorporate the high-performance behaviors of teamwork, leading by example and service in every facet of work.
- The Corporate Communications Specialist may be required to perform other duties as assigned.
Qualifications
Education and Prior Experience
- Preferred: Bachelor’s Degree.
- Prior Experience: 3+ years of experience in corporate communications, public relations, marketing or related field.
- Experience in financial services a plus.
Competencies