Copywriter - Remote

About the Company

Truvani is a health and wellness company committed to transparency, integrity, and purity in its products. Founded on the principle that ingredients in food and supplements should be understandable and free from toxins, Truvani builds clean, honest products backed by real transparency. The company emphasizes a straightforward approach to health, ensuring that consumers can make informed choices without deciphering complex labels or chemical jargon. With a focus on quality and trust, Truvani stands out in the health and wellness industry by truly embodying the values of authenticity and customer-centricity. The organization is dedicated to creating products that align with a lifestyle of health, wellness, and integrity, fostering a community of consumers who value honesty and clarity in their health choices.

About the Role

Truvani is seeking a talented and experienced Direct Response Copywriter to join our remote team, based in the United States. This full-time role reports directly to the Senior Creative Strategist and involves crafting compelling ad copy, hooks, scripts, and campaigns that convert strangers into loyal customers across multiple platforms such as Meta, YouTube, email, and social media. The ideal candidate will work closely with our in-house creative team to take concepts from initial idea to final, publish-ready assets, ensuring alignment with Truvani’s brand voice and strategic goals. The role requires a deep understanding of consumer psychology, persuasive messaging, and creative storytelling, with the ability to adapt tone and style to various formats and audiences.

Responsibilities

• Develop and write ad copy, hooks, scripts, and creative briefs for paid channels including Meta and YouTube, from concept to execution
• Own the creative process by translating ad ideas into compelling scripts, briefing designers, video editors, and collaborating with creators to bring concepts to life
• Write and adapt email campaigns, social captions, product descriptions, and other brand content to ensure consistency of Truvani’s voice across all channels
• Serve as a steward of the brand voice, maintaining tone and messaging integrity across diverse formats and platforms
• Partner closely with the Senior Creative Strategist, designers, video editors, and marketing teams to meet campaign deadlines and objectives
• Utilize performance data such as CTR, hook rate, and CPA to test, analyze, and refine messaging strategies
• Stay informed on industry trends, direct-response classics, and competitor advertising to keep copy fresh and effective
• Contribute to building a library of high-performing copy and hooks for ongoing and future campaigns

Qualifications

• 3+ years of copywriting experience, particularly in direct response marketing
• Proven track record of driving traffic, engagement, or conversions through paid ad channels such as Meta, Instagram, YouTube, etc.
• Deep knowledge of consumer psychology principles and direct-response copywriting techniques (Ogilvy, Schwartz, Halbert, Breakthrough Advertising)
• Ability to translate long-standing direct-response principles into short-form, scroll-stopping content
• Exceptional writing, storytelling, and editing skills with versatility across different tones and formats
• A portfolio showcasing 2–3 copy pieces with performance results, if available
• Experience managing multiple campaigns simultaneously without losing focus or quality
• Interest or experience in health, wellness, supplements, or CPG is a strong plus
• Based in the United States and available to work core U.S. business hours

Benefits

• Competitive base salary ranging from $75,000 to $105,000, commensurate with experience
• Health benefits available after 60 days of employment
• 401(k) plan with employer matching after 60 days
• Paid time off and holidays to promote work-life balance
• Paid family leave to support personal commitments
• Remote work stipend to enhance home office setup
• Professional development and education stipends to support career growth
• Monthly store credit to encourage engagement with Truvani products
• Fully remote position within the United States, offering flexibility and convenience