Copywriter - Marketing Campaigns, Product Messaging, Copywriting

Job Description

Our client, a popular Boston-based retailer, is seeking an experienced Copywriter to support overflow work across a variety of marketing initiatives, with an immediate need to start as soon as next week. You'll start 20 hours per week but will ramp up to 40 hours per week. The ideal candidate brings experience creating compelling, conversion-focused copy across multiple channels, including product launches, digital marketing, CRM, social media, promotional campaigns, and in-product messaging. This role will partner closely with creative, marketing, and design teams to bring brand and campaign strategies to life through engaging and impactful messaging.

Key Responsibilities

• Develop and execute copy for integrated marketing campaigns, product launches, and promotional initiatives
• Create and adapt content across digital, CRM, social media, print, and other marketing channels
• Write compelling headlines, calls-to-action, subheads, taglines, and product messaging
• Collaborate with art directors, designers, and marketing stakeholders to develop campaign concepts and creative solutions
• Edit and refine content to ensure clarity, accuracy, consistency, and alignment with brand guidelines
• Present copy concepts and incorporate feedback efficiently
• Support SEO- and SEM-informed content strategies when applicable

Qualifications

• Mid- to senior-level copywriting experience within a marketing, advertising, retail, or creative environment
• Strong portfolio demonstrating integrated campaign work across multiple channels
• Ability to translate marketing briefs into compelling creative concepts and effective messaging
• Experience writing for digital, social, CRM, and print channels
• Able to manage multiple projects and deadlines in a fast-paced environment
• Strong communication, collaboration, and presentation skills