Copywriter - Marketing Agency

About the Role

You take business objectives and make them land, turning strategy into writing that carries brand voice, authority, and a point of view. You are accountable for the words on every asset that leaves the building. This is a multi-tool role—long-form thought leadership, blogs, and white papers; short-form social, campaign copy, headlines, and paid ads; web pages, landing pages, email, and scripts. You move between formats without losing the thread, and you match register to the channel and the audience every time. You learn a brand voice fast, then own it. Once you have it, you protect it across every deliverable and every department. You do not work in a silo—you partner with SEO/GEO, with Accounts, and with Creative and Development. You look ahead at what is coming, raise flags early, bring solutions, and commit to seeing them through.

What Sets You Apart

• Writes across every format and owns brand voice like it belongs to you—real range across long-form, short-form, and digital with no drop in quality
• Fast at absorbing a brand voice and disciplined about holding it across every asset
• Strategic first: starts with the business objective, not the clever line
• Fluent in AI tools and clear-eyed about where they speed the work up and where judgment cannot be outsourced
• Strong cross-functional collaborator who keeps copy connected to search, design, development, and account strategy
• Able to present and defend creative choices to clients in business language
• Owns outcomes: anticipates needs, flags risks early, generates solutions, and follows through to completion
• Knows how and when to leverage freelance support to scale output without dropping quality

What We're Leaning On You For

• Owning brand voice for assigned clients and holding it consistent across every channel and department
• Writing across the full range: thought leadership, blogs, white papers, web and landing pages, campaigns, social, email, and paid ads
• Turning creative briefs and business objectives into copy that moves the metric, not just the mood
• Partnering with SEO/GEO so content performs in traditional search and AI answers
• Contributing concepts and messaging platforms in brainstorms and campaign development
• Briefing and directing freelance writers when volume requires it
• Using AI tools to make content better and faster without compromising voice or accuracy
• Presenting and defending copy in client reviews and working sessions

Primary Responsibilities

Brand Voice Ownership

• Learn, document, and own brand voice and messaging standards for assigned clients
• Keep voice consistent across every asset, channel, and department
• Serve as the quality check on tone, clarity, and messaging accuracy before work reaches the client
• Build and maintain messaging frameworks, voice guides, and boilerplate the whole team can use

Long-Form Content

• Write thought leadership, blogs, white papers, case studies, and bylined articles
• Conduct research and subject matter interviews to write with authority in client industries
• Structure long-form content so it is readable, credible, and genuinely useful to the audience

Short-Form & Campaign Copy

• Write campaign concepts, headlines, taglines, social copy, and paid ad variations
• Develop message variations for testing across paid and organic channels
• Write scripts and voiceover copy for video and animation as needed

Digital & Web Copy

• Write web pages, landing pages, email, and nurture sequences built to convert
• Write with structure, hierarchy, and CTA logic in mind, not just the sentence
• Apply SEO and GEO guidance so copy performs in search and AI-driven results

Cross-Functional Collaboration

• Partner with SEO/GEO on keyword direction, content planning, and AI search visibility
• Work with Accounts to understand client goals and shape messaging strategy
• Collaborate with Creative and Development so copy, design, and build come together cleanly
• Participate actively in brainstorms, concepting, and campaign development

Workload & Freelance Management

• Manage your own workload, priorities, and deadlines across multiple accounts
• Flag capacity risks early and propose solutions before deadlines are in jeopardy
• Brief, direct, and edit freelance writers to scale output without compromising quality

AI Fluency

• Use AI tools to accelerate research, drafting, and iteration
• Apply judgment about where AI adds speed and where original thinking is required
• Maintain accuracy, originality, and brand voice in everything produced

Skills Desired

• Strong portfolio showing range across long-form, short-form, digital, and campaign work
• Excellent command of grammar, structure, tone, and brand voice, with sharp attention to detail
• Ability to write copy that balances creativity with strategy and business outcomes
• Working knowledge of SEO fundamentals and how content performs in search and AI answers
• Experience using AI tools (e.g., ChatGPT, Claude, Perplexity) to enhance research, drafting, and editing
• Comfortable writing for video, voiceover, and script formats
• Familiarity with CMS platforms such as WordPress
• Skilled at presenting and defending creative work to clients and internal stakeholders
• Ability to manage multiple projects and deadlines in a fast-paced, multi-client environment
• Comfortable receiving feedback and iterating quickly without losing quality
• A passion for learning, testing, and evolving craft as the content landscape changes

Requirements

• 4+ years of professional copywriting experience across long-form, short-form, and digital
• Experience in an agency or fast-paced, multi-client environment
• Portfolio demonstrating proven range and the ability to hold a brand voice across a body of work
• Experience collaborating with design, development, account, and search teams
• Experience briefing or managing freelance writers
• Deep familiarity with agency PM tools such as Teamwork or Asana, and time tracking tools like Harvest
• Bachelor's degree or equivalent experience

Schedule

The Snapshot team works from the office Mon, Tues, Thurs, & Friday, with a work-from-home day on Wednesday.