Copywriter - Conversion & Growth

About the role

This role is part of a strategic hiring plan to bring on reliable, high-quality creative talent that strengthens our ability to deliver hypothesis-driven, conversion-focused copy across every client touchpoint. This is a conversion copywriting role.

Responsibilities

• Write paid media ad copy across platforms (Meta, Google, LinkedIn). This includes headlines, descriptions, and creative copy that drives clicks and conversions.
• Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together.
• Write conversion-focused copy for A/B tests. This could include headline variants, CTA copy, value proposition rewrites, and messaging hierarchy tests where each variant is mapped to a clear hypothesis.
• Write email and SMS copy for lifecycle campaigns (welcome flows, abandoned cart, win-back, promotional sends) within client brand voice guidelines.
• Rewrite underperforming copy based on test results and analytics, diagnosing what's not working and proposing data-informed alternatives.
• Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work from the first deliverable.
• Collaborate closely with strategists on hypothesis development. Your copy is the execution layer of their experimentation roadmap.
• Manage your workload across multiple concurrent clients and projects, communicating proactively about capacity, timelines, and blockers.
• Use AI tools to accelerate drafting, variant generation, and research while maintaining the craft, originality, and strategic rigor that make great copy.
• Build, train, and manage brand-specific AI writing agents. You’ll be creating custom prompts, voice calibration files, and guardrails so AI output stays on-brand for each client. Maintain and iterate on these agents as client voices evolve.

Requirements

• 2–4+ years of experience in conversion copywriting, direct-response writing, CRO copy, or performance marketing copy.
• Experience writing paid media copy (Meta, Google, LinkedIn) with awareness of character limits, platform specs, and creative best practices.
• A portfolio demonstrating copy that was written to be tested, such as paid ads, landing pages, headline variants, or email campaigns with clear strategic framing.
• Ability to write across multiple brand voices quickly and accurately. You can absorb a voice guide and produce on-brand copy on the first pass.
• Strong strategic instinct. You understand why copy converts, not just what sounds good. You think in hypotheses, value propositions, and objection handling.
• Experience writing for digital channels: web (landing pages, PDPs, funnels), paid media (social and search ads), and email/SMS.
• Comfort with volume and speed. You can produce multiple variants quickly without sacrificing quality or strategic thinking.
• Clear communication skills. You ask good questions about briefs, flag ambiguity early, and explain your copy rationale to non-writers.
• Self-directed and reliable. You manage your time well, meet deadlines consistently, and don't need to be micromanaged.
• AI is a hard requirement, not a preference. This role requires active, demonstrated use of AI tools in your daily workflow — and goes further. You'll be expected to build and manage brand-specific AI writing agents that the team can use at scale.

Qualifications

• Experience at an agency or in a multi-client environment where you managed competing priorities and fast turnarounds.
• Experience writing copy for CRO, experimentation, or growth marketing, not just brand or content marketing.
• Experience writing paid media and email copy with awareness of character limits, platform specs, and creative best practices. Demonstrated experience building AI writing agents, such as custom GPTs, Claude projects, or similar tools configured with brand voice, tone rules, and output guardrails for specific clients.