Jobs · Marketing · Kentucky

Copywriter

Zipie · Lexington, KY · 7 mo ago
MarketingFull-time

Responsibilities

  • Craft clean copy—from headlines and supporting text to long-form blogs and articles—that meets the needs of the project.
  • Proofread final art proofs, reports, proposals, even emails (if the occasion calls for it).
  • Collaborate with Creative, Digital, Social, and Account teams to develop project concepts.
  • Write all sorts of things: social posts, blogs, articles, ads (print and digital), billboards, email campaigns, press releases, talking points, messaging, broadcast/radio scripts, taglines, proposals, boxes, cards, and anything else that uses words.
  • Research clients, industries, and business problems to develop a strong understanding of each project and determine how to meet the needs of each brand’s audience.
  • Understand and work fluently within each client’s voice, speaking to each audience individually.
  • Actively correct and push back against jargon, acronyms, and any sort of unclear communication.
  • Ask a lot of questions, including the questions others won’t think to ask.

Qualifications

  • At least two years of marketing copywriting experience, preferably in an agency setting.
  • Bachelor’s degree in Communications, English, Journalism, Marketing or related field.
  • Mind-boggling writing skills, both short- and long-form.
  • Exceptional ability to write in the proper tone, feeling, sentence structure, and emotion.
  • Ability to balance both an incredible attention to detail with a big-picture view of projects and problems.
  • Strong, creative problem-solving skills.
  • Excellent communication skills, both written (obviously) and verbal.
  • Self-starter who is at home with all forms of media: broadcast/digital/social/print.
  • Demonstrated ability to work effectively with people at all levels within the company.
  • Be nice, even under stress.

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