Copywriter

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

About the Role

The copywriter will be responsible for writing all types of marketing content for the university, including content presented on the university’s website, email, direct mail, and print campaigns. They will also take an extensive role in messaging strategy, product marketing campaign strategy, and lifecycle campaign management. This position is responsible for the copy integrity of marketing communications materials and programs through strategic direction and development of targeted messaging, ensuring copy is consistent with the university’s brand standards. At WGU, storytelling plays a critical role in helping prospective students, partners, and stakeholders understand the value of education and opportunity. We're looking for a talented Marketing Copywriter who can translate complex ideas into compelling, audience-focused content that drives engagement, supports brand objectives, and advances the university's mission.

Responsibilities

• Partner with internal stakeholders and external partners to understand business objectives and develop strategic, audience-centered messaging.
• Create compelling marketing content across digital, web, email, blog, print, and campaign channels while maintaining a consistent brand voice.
• Collaborate with designers and creative partners to develop concepts and execute integrated marketing initiatives.
• Write and manage website content, SEO-focused assets, blog content, and marketing copy that supports enrollment and brand goals.
• Oversee content development for vendor, affiliate, and partner websites as directed.
• Incorporate feedback from business partners, legal, compliance, and marketing stakeholders while maintaining quality and accuracy.
• Contribute to workflow improvements, strengthen cross-functional relationships, and stay current on industry trends, content strategy, and SEO best practices.

Requirements

• Exceptional writing, editing, and proofreading skills.
• Ability to translate complex topics into clear, engaging, and understandable content.
• Strong collaboration and communication skills with the ability to build productive working relationships across teams.
• Ability to listen effectively, understand project objectives, and deliver high-quality work aligned with business goals.
• Analytical thinking and problem-solving skills.
• Demonstrated ability to manage multiple projects and competing priorities simultaneously.
• Proficiency with Microsoft Office Suite, particularly Word and Excel.
• Experience working with content calendars and coordinating planned content initiatives.
• Writing samples required.

Qualifications

• Experience writing SEO-driven content for websites, blogs, and digital marketing campaigns (bonus).
• Experience supporting email marketing, direct mail, broadcast, or multi-channel marketing initiatives (bonus).
• Familiarity with email template development and coding (bonus).
• Equivalent combinations of applicable education, training, and experience that provide the knowledge, skills, and abilities required for successful job performance may be considered in lieu of education.

Pay

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current range is $56,500.00 - $84,700.00.

Schedule

This is a full-time, in-office position requiring five days per week in our Salt Lake City, Utah office, designed to foster the collaboration and connection that fuel our best work.

Benefits

• Bonuses
• Medical, dental, vision, telehealth, and mental healthcare
• Health savings account and flexible spending account
• Basic and voluntary life insurance
• Disability coverage
• Accident, critical illness, and hospital indemnity supplemental coverages
• Legal and identity theft coverage
• Retirement savings plan
• Wellbeing program
• Discounted WGU tuition
• Flexible paid time off for rest and relaxation with no need for accrual
• Flexible paid sick time with no need for accrual
• 11 paid holidays
• Up to 12 weeks of parental leave

Travel

This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed.

Visa sponsorship is not available for this role.