Copywriter

About the role

The Copywriter is responsible for developing strategic concepts and copy for UFCU. This role produces copy that compels member purchase behavior of products and services, drives member engagement, and positively impacts perception of the UFCU brand for its key member segments. The Copywriter is a brand champion/storyteller and maintains UFCU’s tone and voice across advertising communication channels, including email, radio, digital display, social, in‑branch signage, videos, articles, and more. This is an exempt position reporting to the Creative Services Manager.

About UFCU

Founded in 1936, UFCU serves members throughout Texas and beyond. The credit union is dedicated to empowering members to achieve financial success and build brighter futures. UFCU’s values guide its work:

• Purposefully Member‑Obsessed: Deep empathy for members’ needs, preferences, and obstacles, acting in their best interests.
• Possibilities Reimagined: Courageous experimentation, learning, and iteration using diverse perspectives, data, and insights.
• Performance Excellence Rooted in Unwavering Integrity: Doing the right thing, championing teamwork, accountability, continuous improvement, and celebrating others’ successes.

Essential Functions

• Create copy for advertising materials including digital display, social, in‑store signage, videos, and email.
• Review, revise, and rewrite copy as necessary.
• Collaborate with graphic designers, content creators, and marketing partners to develop creative and strategic brand communications.
• Interpret strategic insights, briefs, and consumer research to produce relevant, engaging, results‑driven concepts and copy.
• Support creative content creators in developing copy for video, including directing talent when needed.
• Think creatively and strategically to generate engaging campaign themes.
• Elevate the UFCU brand while supporting business goals and objectives.
• Partner with the creative team to build engaging campaigns and propose innovative copy‑related ideas.
• Develop creative concepts and copy in the UFCU brand voice.
• Adhere to all company policies, procedures, and business ethics codes.
• Complete required regulatory training and maintain strict compliance with applicable laws, regulations, and internal controls (e.g., Bank Secrecy Act, AML, USA PATRIOT Act, OFAC, Fair Lending).

Knowledge

• Strong knowledge of copywriting concepts and techniques.
• Proficiency with Microsoft and Adobe Suites.
• Working knowledge of performance creative and data‑driven copy.
• Familiarity with AP Stylebook.

Skills

• Strong presentation skills with the ability to clearly articulate a point of view.
• Excellent organizational and time‑management skills for meeting deadlines in a fast‑paced environment.
• Effective teamwork and interpersonal skills, including active listening aligned with UFCU values.
• Exceptional grammar, spelling, and editing abilities.

Abilities

• Manage multiple initiatives simultaneously, prioritize ideas, and meet critical deadlines.
• Multi‑task in a high‑volume environment while maintaining a sense of humor.
• Collaborate with various stakeholders, including writers, proofreaders, and designers.
• Juggle and deliver multiple projects, proactively communicating status and issues.
• Demonstrate a flexible, client‑service mindset.
• Detail‑ and deadline‑oriented with strong self‑direction.

Core Competencies

• Demonstrating Member Obsession – empathizing with members, identifying friction points, and delivering personalized, easy experiences.
• Demonstrating Performance Excellence – setting high standards, ensuring quality, taking responsibility, and driving continuous improvement.
• Demonstrating Innovation – challenging current thinking and approaching change with a positive mindset.

Minimum Qualifications

• Bachelor’s degree in marketing, communications, English, or equivalent (four years of relevant experience may substitute for a degree).
• Minimum four (4) years of experience writing for a wide variety of media.
• Experience utilizing Microsoft Office and Adobe Suites.
• Must be bondable.

Preferred Qualifications

• Four (4) years of copywriting experience on the client or agency side.
• Experience within a financial institution, credit union, or bank.
• Experience with performance creative and data‑driven copy for programmatic display and paid social content.

Physical Demands

The role requires regular sitting, use of hands for typing and handling materials, reaching with arms, and speaking/listening. Vision requirements include close, distance, peripheral, and focus adjustment. Extensive telephone and virtual communication use is required, demanding accurate speech perception and clear speaking abilities.

Work Environment

This position is primarily based at UFCU Plaza in Austin, Texas, with occasional travel to other branches or locations. The environment may involve periodic stressful conditions, occasional adjusted work schedules, overtime, and evening/weekend hours. The role is public‑facing, requiring a professional appearance, frequent computer use (up to two hours at a time), and a moderate noise level.