Copywriter
Robert Half · New York, NY · 1 mo ago
RemoteRemoteWritingTemporary
About the role
We are looking for a skilled Copywriter to support social‑first creative development on a long‑term contract basis. The role focuses on short‑form content for fast‑moving social platforms, turning a single idea into multiple compelling assets while preserving each brand’s distinct tone. It blends concept development, sharp writing, and responsive collaboration.
Responsibilities
- Develop original copy and creative concepts for TikTok, Meta Reels, and other social content formats that align with brand voice and campaign goals.
- Write a range of short‑form assets, including captions, hooks, on‑screen text, video scripts, and storyboard copy for social‑first campaigns.
- Transform core campaign ideas into several platform‑appropriate executions tailored to audience behavior and content best practices.
- Incorporate relevant cultural trends, creator‑inspired approaches, and platform conventions to make content feel timely and native.
- Present creative directions clearly to cross‑functional partners and explain the rationale behind messaging choices.
- Refine copy quickly based on stakeholder feedback, creative reviews, and performance insights to improve effectiveness.
- Manage multiple deliverables at once while maintaining quality, consistency, and deadlines within a part‑time schedule.
- Partner closely with design, strategy, production, and community teams to ensure written content supports broader campaign execution.
Qualifications
- Proven experience in copywriting with a strong portfolio showcasing short‑form social content and concept development.
- Demonstrated ability to create multiple executions from a single idea for TikTok and Meta Reels.
- Strong command of brand voice adaptation across different audiences, products, and campaign styles.
- Ability to write clear, engaging copy for captions, scripts, promotional messaging, and social video elements.
- Comfortable working collaboratively with creatives, strategists, editors, and other cross‑functional stakeholders.
- Efficient at incorporating feedback and adjusting messaging based on content performance or evolving priorities.
- Familiarity with U.S. cultural trends, social media behaviors, and creator‑driven content formats.
- Experience with copy editing, ad copywriting, promotional writing, email copywriting, or script writing is a plus.
Benefits
- Medical, vision, dental, and life & disability insurance for contract/temporary professionals.
- Eligibility to enroll in the company 401(k) plan for hired contract/temporary professionals.