Copywriter
RedTag · Louisville, KY · 1 wk ago
On-siteMarketingFull-time
Role Overview
RedTag is seeking a Copywriter to join the Brand Operations team. The role involves writing across various formats including websites, advertising, brand campaigns, and content for clients in multiple industries. You will collaborate closely with brand strategists and the SEO team, translating briefs into copy that aligns with brand identity, audience needs, and channel-specific requirements.
Key Responsibilities
- Write and edit website copy, advertising copy, and brand and campaign content for client accounts
- Adapt tone and voice across multiple brands and audiences simultaneously, often within the same week
- Execute creative and content briefs from brand strategists and the SEO team, ensuring copy is polished and aligned with creative elements
- Collaborate with designers and account managers to ensure copy and creative are in sync before client delivery
- Incorporate feedback from internal teams and clients through revision cycles efficiently and maintain the narrative flow
- Apply SEO writing principles to web and content copy, including keyword usage, structure, and on-page best practices
- Stay updated on trends in advertising copy, brand voice, and content across digital channels
Qualifications
- 2–4 years of professional copywriting experience, preferably in an agency setting
- Portfolio showcasing a range of web, advertising, and brand/campaign content
- Ability to write in multiple brand voices and transition between them seamlessly
- Comfortable managing multiple projects at different stages and working from briefs
- Working knowledge of SEO writing principles
- Strong collaboration and communication skills across creative, strategy, and account teams
- Bachelor's degree in English, journalism, marketing, communications, or equivalent experience
Nice-to-Have Skills
- Experience writing for paid social formats (Meta, LinkedIn, TikTok)
- Familiarity with UX writing or conversion-focused copy
- Exposure to SEO tools such as Ahrefs or SEMrush
Why RedTag?
- Work with a creative team that values both strategy and craft
- Exposure to a diverse range of clients, industries, and content types
- A culture that empowers writers to own their work and collaborate closely with senior leadership
- RedTag Core Values: Discover Boldly, Own It, Lead With Purpose, Win As One
RedTag Core Values
- Discover Boldly: Stay curious, experiment with new tools and techniques, and push storytelling further in the edit.
- Own It: Take pride in your craft, manage your timelines effectively, and deliver consistent, polished results.
- Lead With Purpose: Make every cut intentional, knowing each frame serves the story and the client's goals.
- Win As One: Bring a team-first mindset, knowing the best edits come from tight collaboration with producers, directors, and creatives.
Equal Opportunity Employer
RedTag values diversity and inclusion. We welcome applicants from all backgrounds and do not discriminate on the basis of race, color, religion, gender, sexual orientation, age, or disability.