Copywriter

Responsibilities

• Write and edit customer-facing copy across paid social, email marketing, push notifications, landing pages, in-app messaging, onboarding flows, editorial content, and integrated campaigns.
• Ensure all copy aligns with Poshmark’s voice, tone, and brand positioning across channels and customer experiences.
• Contribute to campaign ideation, messaging development, and creative brainstorming alongside cross-functional teams.
• Adapt tone, structure, and messaging to suit platform-specific behaviors and user expectations across email, mobile, social, web, and app experiences.
• Develop concise, compelling headlines, CTAs, captions, and campaign messaging optimized for mobile-first environments.
• Collaborate closely with designers to ensure copy and visual storytelling work cohesively together.
• Partner with Growth and CRM teams to create and optimize conversion-focused copy for acquisition, retention, reactivation, and lifecycle marketing initiatives.
• Write and test multiple copy variations informed by engagement metrics, CTR, open rates, and campaign performance data.
• Iterate quickly based on testing results and business objectives.

Requirements

• 3–5 years of copywriting experience, ideally within a consumer brand, marketplace, fashion/lifestyle company, or agency environment supporting DTC or app-based clients.
• Strong portfolio demonstrating range across brand storytelling, performance marketing, UX writing, editorial content, and digital campaigns.
• Exceptional writing, editing, and proofreading abilities with strong attention to tone, clarity, and brevity.
• Ability to adapt messaging across multiple formats, audiences, and platforms while maintaining a cohesive brand voice.
• Strong headline writing and storytelling instincts with an understanding of how copy drives user behavior.
• Experience writing for paid social, email marketing, push notifications, landing pages, and in-app messaging.
• Familiarity with copy optimization principles, including engagement metrics, conversion drivers, and testing methodologies.
• Familiarity with mobile-first content strategies and channel-native best practices.
• Strong organizational and project management skills with the ability to manage multiple concurrent workstreams.
• Collaborative mindset with comfort receiving feedback, iterating quickly, and contributing strategically to creative discussions.
• Proactive, adaptable, and comfortable operating in a fast-paced environment.

Nice to Have

• Experience within fashion, resale, marketplace, or consumer app environments.
• UX writing or product copy experience.
• Familiarity with SEO and AEO content principles.
• Experience using Klaviyo or similar email marketing platforms.
• Strong social-native writing instincts across TikTok and Instagram.
• Experience developing or maintaining brand voice guidelines.
• Familiarity with AI prompt workflows and scalable content generation processes.