Copywriter

About the role

At Pacers Sports & Entertainment (PS&E), our mission is simple: make everyone a fan. As the home of the Indiana Pacers, Indiana Fever, Noblesville Boom, Pacers Foundation, and Gainbridge Fieldhouse, we create unforgettable experiences and elevate our community by bringing the pride and hustle that defines us in everything we do. We believe our greatest impact comes from putting people first, competing with integrity, and striving to do more for our community than they could ever do for us. We Push the Pace by embracing innovation, uniting around shared goals, and hustling with humility at all levels. Whether we're creating memorable moments for fans or supporting the team behind the team, collaboration is always valued, every contribution matters, and each day is an opportunity to help our organization and community thrive.

PS&E is looking for a sharp, strategic, and emotionally intelligent Copywriter to help bring our stories to life across digital and physical platforms for the Indiana Pacers, Indiana Fever, Noblesville Boom, and Gainbridge Fieldhouse. This person knows how to evoke emotion with just a few words, can turn a brief into a bold campaign, and thrives in a fast-moving, multi-brand creative environment. You’ll help define and refine the voice of each brand, crafting everything from manifestos and marketing headlines to emails, taglines, SMS and digital copy. Whether it’s a video script that gives fans chills or a perfectly crafted subject line that drives ticket sales, you’ll be the go-to for turning strategy into story. This role sits within our in-house creative agency and works closely with brand, marketing, digital, sales, and partnerships teams to craft copy that cuts through, drives business, and builds lasting fan relationships.

Responsibilities

• Write bold, concise, emotionally resonant copy that reflects each brand’s voice across platforms (social, email, web, OOH, paid, in-venue, SMS, etc.)
• Craft campaign manifestos, taglines, voiceover scripts, and content frameworks that set the tone for key moments and product launches
• Collaborate closely with designers to marry words and visuals in a way that elevates both
• Own and evolve brand tone of voice guidelines in partnership with the brand and creative leadership team
• Contribute to Salesforce Marketing Cloud campaigns through short-form messaging for email, SMS, and push notifications
• Author scripts for promotional videos, interviews, and in-game moments that drive emotional connection
• Translate insights into copy that resonates, writing for audiences, not just channels
• Edit and refine content from other stakeholders to ensure brand alignment and message clarity
• Understand how to write for glance media (O