Copywriter

About the role

If your love language is a well-timed pun, keep reading. At Not Your Mother's, we don't do bland. We write copy with personality that’s clever enough to earn a second look, witty enough to make people smile, and bold enough to push the conversation forward. We love ideas that toe the line (without crossing it), headlines that make people wish they'd thought of them first and copy that's as memorable as the hair it sells. We know the difference between clever and cringe, and we write for today's consumer without trying too hard. This role will serve as a key steward of the Not Your Mother’s brand voice, translating brand strategy, product innovation, and cultural insights into distinctive consumer storytelling across the full brand ecosystem. We’re looking for a Copywriter who can bring that energy to every consumer touchpoint, from packaging and product launches to campaigns, retail, digital, social, experiential, PR, and everything in between. You’ll turn product benefits into