Copywriter
NewsletterJobs.io · Columbia, TN · 2 mo ago
Full-time
About the role
We’re seeking a passionate, versatile B2B Copywriter eager to keep learning and work with a team of highly skilled writers, strategists, and marketing professionals. This is a rare opportunity to join an organization renowned for producing award-winning content and attracting elite writing talent. You’ll create strategic content primarily for business audiences, with opportunities for B2C work across marketing, advertising, digital, SEO, UX, email, and PR. The role offers a hybrid/heavily work-from-home structure while fostering collaboration through team exchanges, industry events, and client meetings.
Responsibilities
- Create strategic B2B and occasional B2C content across marketing, advertising, digital, SEO, UX, email, and PR.
- Write and edit long- and short-form content, including articles, blogs, websites, landing pages, case studies, email campaigns, social media, ads, and PR materials.
- Translate complex information into clear, accurate, and engaging messaging for diverse audiences.
- Conduct research, interviews, and fact-checking to support high-quality content development.
- Adapt voice, tone, structure, and messaging for different audiences, channels, and stages of the buyer journey.
- Apply AP Style, SEO principles, user experience best practices, and brand guidelines to all content.
- Contribute ideas to content strategies, campaigns, editorial calendars, and social media plans.
- Stay current on trends across content marketing, advertising, digital, SEO, UX, email, and public relations.
- Use generative AI and other tools responsibly to support research, brainstorming, and editing while maintaining originality and editorial judgment.
- Collaborate with internal teams, manage multiple projects, incorporate feedback, and meet deadlines.
Requirements
- 4+ years of experience creating B2B content, with some B2C experience, across digital, marketing, advertising, SEO, UX, email, and PR channels.
- Strong writing and editing skills across long- and short-form content, with proficiency in AP Style, SEO, and user-focused messaging.
- Ability to research complex topics, conduct interviews, and translate information into clear, engaging content for diverse audiences.
- Knowledge of content trends, audience adaptation, brand voice, and responsible use of AI tools in the content process.
- Excellent communication, collaboration, organization, and time-management skills, with the ability to work independently in a remote environment.